12 Month Sales Plan Template12-month sales plan submission
You know exactly what goals you need to achieve in order to reach them on a monthly basis. First step is to set your 12 month sales targets, it is important to be as concrete as possible.
Creating a Fast 12-Month One-Sided Market Plan
It is the beginning of the year and the odds are good that you are probably asking yourself how you will reach all your numbers by the end of the year. But in order to improve the likelihood that someone will buy or the number of persons who will buy and/or the number of persons who will buy more often and at higher prices, your best bet is to buy more.
Whilst sales is primarily a one-to-one sales action (which makes it difficult to quickly scale), sales is a one-to-many sales action (which makes it simple to quickly scale). This means that if you want to reach your numbers this year, the odds are good that you will need to become big in your company's market.
So how can you, as a shop owner/entrepreneur, quickly build a direct sales plan that can give your company a sense of purpose over the next 12 month to make sure you reach the numbers you want to achieve? Hint: The following concepts are based on the assumption that you have already completed the strategy part of your goal creation (such as the definition of your targeted markets, the creation of your targeted markets avatars, the definition of your competition advantage, the development of your brands, etc.).
Because you are working at a high standard, you do not have to draw up a fifteen- or fifty-page campaign. All you need is a high-level, one-page paper that guides the big business management choices. And if you haven't already done so, you can get it for free by downloading it here >> (12 months market plan template).
I have worked with all types of companies over the years, and my observations are that whenever the individual at the top (owner, CEO, president, partner, executive director, etc.) makes the plan too complex, very little is done. Notice: This doesn't mean that someone in your executive staff doesn't have a complex plan, it just means that as the top executive in your organization, you don't want a complex plan.
They want something you can look at quickly and immediately to know what is going to happen in what month of the year. That way you get your 12 month one-page marketing-template out. Usually what happens is a certain month comes (say May) and then someone will say, "Hey, who did the marketing for Christmas (in this case maybe Mother's Day)?
But if you take this action now (in January), you will think ahead instead of day and/or week. So once you have your original out, the first thing you want to do is type out what you feel to be the great items for your shop or the seasons. Here are some of the things you can do.
As an example, if you are an bookkeeper, you know that January - April is fiscal year. Take this down. Easily for sale in January - April. When your organization participates in a few large supplier tradeshows / conference / fairs, register them. When you have a large yearly turnover, register it. When you plan to bring a new project or services to market, enter this data.
Each company should have the same amount of doing every day/week. But almost every company is growing a few times a year on a few workingdays or weeks. It is disgraceful to let daily and/or other activity displace your company's capacity to concentrate on these few important data and outcomes.
Feb. - Complete copy for promotional items. Mar - Design and printing of promotional material for the May start. Avril - Create video and website material for start. This is a one-sided, high-level recruiting plan. Enter this for each of the three month periods you use this promotion. Alternatively, you would like to design a theme for the year.
Let's assume, for example, that you are a lawyer and want to make a blogs posting that you send to your mailing lists every month. So you could be writing the title for your twelve entries, so that in January you already know what you will be writing for the whole year. You' re no longer in front of your notebook and asking yourself: "What am I supposed to be writing about this month?" and are promptly diverted by something other than an answer to that one.
No matter what these month are, enroll them. When you do just those four things, you are probably far ahead of 95% of your small businesses matches.