Best Photography website DesignBest Photography Website Design
Your website is the most important part of your trademark image as a professional webcaster. The system specifies how business customers see you and whether they turn to you for an offer. Whilst photographs are amazingly good at producing convincing pictures, this ability does not necessarily have to be translated into web design talents. Working with professional photography as a manufacturer and trademark advisor, I've found that professional photography makes the same mistake over and over again, and as a young professional I've made many of those errors myself without even noticing them.
Don't make the same mistake! These are eight hints for creating an efficient, compelling website for business photography that will help make you look good for business and advertising customers. Once upon a time there was a period when a nice website would mean to pay a web designers to create an individual website from the ground up.
Imaginative website publishers such as Squarespace, PhotoFolio and Photoshelter provide fantastic all-in-one web pages with web host, e-mail, powerful page layout utilities and an extensive template library. Obviously, some website builder and template sites are better than others. Using advanced tooling, avoiding poorly crafted "free" choices that consume too much of your valuable resources.
Costs are fair, the pages get a great value for money, and customers don't judge the "look-alike" pages. Using a pattern will give you a thoroughly tried and true design that looks good on all display heights. Great templatas are easily navigable for customers and easily updated with your latest work.
Have a look at the design and photo artwork on the TemplateMonster website if you don't know where to find a high end photographers website templat. More than 4000 photorealistic objects and design objects can be found in this area. No doubt all styles are fast reacting, as well as easily SEO-friendly and customizable. If you use a WordPress or Basecamp artwork developed for photography sites, you'll find it much simpler to end up with something great.
If a business customer or artist is visiting your website, they want to know what you are good at as soon as possible. They are looking for the best portraiter for this task, not a all-rounder who has cast some profiles with eating, architectural, sports and story. Customers should know from the start what you are best at when they are visiting your website.
Genders like portrait, life style, foods, architectural, sports, reporting and products all have well defined definition and skills associated with them. Lots of photographs, especially in the early stages of their career, want to be everything to everyone. While I was a starving young professional I did the same and was anxious to get virtually every job I could.
But I didn't realise that this was not what customers were looking for. Often, when an artist sees such a place, he jumps to the next page and recognizes the artist as either unexperienced or inattentive. Instead, I had to concentrate on what I was best at. In order to communicate your speciality to your customers, you show works that immediately present your speciality.
If you are a lifestyles designer, for example, the first picture a customer sees on your website should be an astonishing lifestyles picture. When you specialise in your own style of living, make sure your gallery is able to do the same. The use of the term "lifestyle photographer" in your page captions and About the page is good for your site and customer experience.
Naturally a galery with the title "Lifestyle" is a must. "Customers are not looking for a "thing" or "place" fotographer, but for a portrait of a building or architecture. At the best sites, customers can already see your specialty by looking at your galleries title. That probably seems dazzlingly evident on tape, but many photographs are trying to get their act together to show below-average work without even noticing it.
If this does not lead to a high-quality picture, the customer unfortunately doesn't give a damn. There is no way for them to divide the personally bond you have with the picture, so make sure that each picture can be considered your best work on its own. Ultimately, you want to show your customers that you can do anything they are looking for.
When you have a lot of work in many different areas, it may be possible, but the real thing is that few professional photographs can really catch many different specialities. Attempting to be everything to all customers is a poor concept for a number of reason. Makes your field thinner and difficult for customers to comprehend what you're good at.
This can also lead to less than great pictures appearing in your inventory. Unless you are an experienced architecture professional, do not show any work. If you don't dare to choose your best pictures yourself, work with a gifted boyfriend or advisor to create your own gallery. In the first place, your info page should be useful for customers.
However much you want your prospective customers to know how you are, your over-page is not the right place for long, face-to-face stories. Customers are not interested in finding out the exact cast of their first still image or which type of scenic shooter is talking to them. You want to find out what you are good at, how experience you are and why customers enjoy working with you.
One great info page will quickly sum up your photography expertise and your site and why customers should be hiring you. Some of the best practices also give an insight into your character, without becoming verbose or emotional. Customer listings are facultative, and I would only insert one if they were impressing. Share your information on your info page is good, but not enough.
Customers shouldn't have to think about where to find their contacts. Clearly make it clear: Have a page with the title Kontakt in your browser toolbar. If customers click on it, they should see your telephone number and e-mail immediately. When you have a study or an agency, please give this as well.
It is ok to add a request for information and a request blank. You should never use a single way of making contacts. It' s the truth that these formulas give the website owners a lot of information, but they are non-personal and general and generate frictions that can be a hindrance to them.
When you' re worry about having spammers remove your e-mail from your contacts page, use SpamSieve or use Google Apps to hyperlink your e-mail to get rid of the crack. Lastly, make sure you have a proper e-mail account appended to your existing domains. A lot of professional photographers are justifiably anxious that their photos will be taken and used without their consent.
In order to avoid this larceny, the affected photographs are often watermarked. You can cut out subtile water marks with ease, and full frame water marks (like iStockPhoto's watermarks) spoil your work. When you look at the web sites of the most famous photographs, there are few (if any) water marks in their pictures. When someone uses your picture without your consent, all you have to do is show that you took the picture to claim compensation.
You are not responsible for informing a thief that the picture is protected by copyright. What if your customers want to find you through a photograph? It is a good suggestion to add your contacts information to the IPTC imbedded information in the picture or even to the file name. In this way, legitimately customers who have found your picture outside your website (e.g. GoogleImageSearch) can get in touch with you to discuss how to license the picture for use.
You' ll find that all these hints have something in common: When you design your website, always consider the needs of the customer first. It should use large pictures, be navigation friendly and should be able to quickly respond to as many customer queries as possible. Customers should know what kind of shooter you are, where you are and how they can get in touch with you as soon as possible.
Customers don't have much in the way of checking your work, so don't decelerate them. Switch off slower picture transition. Easily browse a gallery using on-screen keys and, if possible, keypad browsing. Ensure that the pictures are large enough to show details (700px on the long edge), but small enough to be loaded quickly.
Think of your prospective audiences as stressful artistic directors trying to find good photographs on a Friday at 4:30 pm. Easily make them see whether you are well suited for the position and then get in touch with them by quickly showing them your best and most prestigious work.
When customers don't see your best picture within two seconds of opening your homepage, find out how to do it. Every times you make a modification to your website, you wonder if the modification makes it simpler or more difficult for customers to find what they need. Do you need help creating your perfect photographic website?
He is a free-lance photographer and technical author from Philadelphia.