Best Sales Emails everThe best sales emails of all time
When you' re like me, you probably get at least one or two freezing emails a night. It' s either slipping into your mailbox or is perhaps the even more feared LinkedIn Gold e-mail.
After some testing carried out by Yesware, they got a 30-50% return quota from cool emails. At the other end of the scale, Shane Snow of Contently sent 1,000 test e-mails to senior management and got a 1.7% return percentage. That asked me what the best cool e-mail is - the one that provokes a reply, and what goes into a horrible e-mail - the one we don't get every die.
First I went through my LinkedIn emails to find one of the badest samples of cool emails that I shouldn't do and came across this jewel: Pitiful Julie's making a series of nasty e-mail mistakes here: Knowing her will give this e-mail more credence. They all say they will generate revenues for you or expand your company; it doesn't mean anything in a cool e-mail.
While I may seem capricious, this is the inner dialog that happens almost unconsciously in my head when I read such an e-mail. Comparing that to the best cool e-mail I've ever received: See also the differences between the length of Julie's cool e-mail and Trey's.
Julie's e-mail had 102 words and didn't tell me anything about why I should worry. Trey's e-mail had 30 words and made me nosy and nervous to find out more. Clicking on the links to see what FullStory could do, I got an e-mail a few days later. It was a great follow-up e-mail and led to us having a back and forth e-mail chat, which is what you expect from a cool e-mail.
Ultimately, the purpose of a cool e-mail is to find out if a potential customer is right for you, not to make a purchase. This justified a follow-up e-mail. However, according to one of our guest podcasters, Alex Berman from Experiment 27, who in 30 workingdays closed $400,000 deals with cool emails, you can be sure of that.
Trey's cool e-mail stands out from others because I felt he knew me. The LinkedIn Sales Navigator is a great place to find your perfect customer and which individual in that organization you should contact by e-mail. This allows you to test different e-mail types to find someone's e-mail, and if their e-mail is associated with softwares, it will be displayed when you do it correctly.
You can also find this item about how to find someone's mailbox. With this information, you should be able to compile a tight roster of businesses that would be a great customer. Normally we think of magnetized leads as e-books or cribs, which we give away on a target page to receive someone's emails.
Let's say your ideal customer is the marketer of a 100-500 persons garment business that generates at least $10 million a year in sales. You will use this picture in your cool e-mail, so the first thing the customer sees is his own mark showing that it is them, and you took the moment to find out something about them.
Don't add the real story to your e-mail, just add the screenshots and associate the picture with a place where you can get it so you can follow their openings and hits. Disable the Charge Chart and the Accept/Decline button so that your customer can only open and retrieve the PDF of your presentations.
You will be alerted as soon as your customer opens the e-mail, clicking on the hyperlink to display the suggestion, and you will see an action feedback showing which parts of the message he has viewed. Recall trey's e-mail; he didn't use many words. Yesware said that humorous emails had an opening ratio of 46%.
After interviewing Jon Buchan from Render Positive in London on the London Biertrinken agencies' panelcast, he used humor in a cool e-mail to win the largest customer in his company's story. Trey's e-mail wasn't fun, but he kept the speech clear and kind and ended it with "Happy Watching! When you' re employed, no worries, just take a look at this 20-minute online seminar we taped and it shows how we were helping another garment retailer like yours increase its community by 76% in 3 month.
Best of all, sending emails without food doesn't have to make you think you're a chilly one. Take a look at this article, which contains 15 free template emails and the ultimate guidelines for e-mail.