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Designing your blog homepage for focus and clarity | Issue 03
Your blog's homepage is like the front page lid of a books. Likewise, the layout of your blog homepage may be the cause of someone deciding to delve more deeply into your contents or leaving the site to look elsewhere. Making a good blog homepage that gets your reader to stay close is about making the right decisions about what you want to view, and I have some tips to help you do just that.
The homepage is the center of your blog. There are three main objectives, as described in the Inbound Marketers Blog: So, if you are considering what you want to add to your homepage, make sure it matches these three objectives. People use your homepage as a starting point to immerse themselves in your contents, your project and your product, so a simple navigation is a must.
The creation of a blog homepage that achieves these objectives requires careful planing and sophisticated styling. Today, many blogs move away from the classic straightforward streaming of post s with a side bar and instead create customized websites that highlight specific items or category, integrate their own RSS Feeds, and facilitate the purchase of their brand.
One homepage that contains a simple reversed chronicle (also known as the latest first posting stream) is one that was developed with a view to a frequent user. They are the ones who return to your blog periodically looking for the latest news. This is great and you definitely want your latest reviews to be easily found, but what about newer readership?
Instead of just providing your latest news, it might be a good idea to publish a few articles that you think are "recommendable" to new users of your blog to bring them up to date, or perhaps to make a choice of category choices so they can find the stuff that's most useful to them.
Take a look at Sarah Morgan's Blog Homepage Web site as an example of how Sarah Morgan designs onxosarah.com. It has a clear navigational structure that makes it simple to click on "Blog" and get her latest post if you are a frequent visitor, but the homepage contains a brief description of what her website is about, tempting link to some of her classes and then link to a few new postings.
Your blog homepage offers great ways to get into its contents when you're new to its website. One example that concentrates more on substance is the fashion/beauty blogger Lily Pebbles. Your website offers a raster of their latest contributions blended with their latest YouTube video, Instagram postings and link to things like their shop or specific category list.
It' a mixture of contents that gives you a good picture of what it's all about and makes it easy for you to get the latest news, while at the same time being more interesting than a mere chronicle streaming. As soon as you realize that there can be more to a blog home page than just your latest postings, it opens up a variety of different choices for items that could go on it.
Choosing what you do depends on your sector and your shop, but here are some idea of items you might want to add to your homepage: This does not mean that you should add every item on this listing. Consider your homepage as a foretaste of the different types of contents you are offering, but don't try to plan too much.
Don't want to overburden your readers with too much information or too many selections, so just enclose what is most pertinent. Well, the game strategist said it well: All elements of the site should have a function to make the contents flourish and distinguish themselves. On Just a Girl and her blog, Abby Lawson takes good care of it.
It has clear top category giving you an instant introduction to the contents she's blogging about and a call to trade to subscribe to her e-mailinglist. Below, you'll see their latest articles with a side bar containing a brief biography and link to their online communities and online resources.
However, the way it is organized makes it very simple to browse and makes the contents shiny, which is indispensable for a good blog layout. Do not exaggerate when it comes to the look of your blog. Instead, you should let your contents be what personalises your website.
One way to make your site distinguishable from all the other items you have placed on your home page is to establish a hierarchical structure. That means to put the most important information in the center of the page. Sure, you want your reader to watch your classes, view your postings, subscribe to your mailing lists, subscribe to your post on your site, but if you try to get them to do all these things at once, you will overpower them.
In order to fight this, select an activity you want to concentrate on and make it your primary task on the site. Of course, the remainder of your contents may still be there, but they should not obscure your primary activity. Make it incrementally, beginning with the decision which contents you want to embed and then make the page so that your primary call to action is most evident.
In order to give you some inspirations, here are three different blog homepage Wireframe concepts, each with a different emphasis. We' ve divided a few samples in this article, but what are some blog homepage themes you like?