Blog page Layout

Layout of the blog page

Lists or raster view? The importance of your blog layout Blogs are a large part of what we do and an important part of the success of the in-bound leads we generate and the rankings we perform for our customers. Considering that Google considers every posting as a page on your site, the more of them you have, the simpler it is to attract theirs.

Similarly, new blog entries offer you something you can discuss in your own online community and can be used to attract interested users via e-mail. With all the care we give to blog postings, we've recently found (through discussions about some clients' websites) that we took the layout of the blog role for granted. What's more, we've been able to create a blog that is easy to read and easy to read.

In general, we generally favour a list-like layout with the most recent articles at the top, with a taser previewer of each item running in chronological order at the bottom of the page. To see an example of this theme, open our blog page in a new tabs (Desktop View). Blog is so much more than a page request creator.

Correctly done, it is an invincible instrument of merchandising. But the main idea behind this concept is that a blog is usually the "attraction front-end" of a leads capturing proces that leads the readers to a related offering. But is this kind of layout necessarily the best? Or could an increase in the audience of contents (also known as branding/consumerism) via a grids perspective also result in a satisfactory conversion rate?

Following a certain self-examination - and the period to take a look at some samples and web analysis - we still favor the Leader Entry drop-down menu item. As part of our approaches to in-bound emailing, the main use of the blog is as a visible channel for searches and as a leading attractiveness vehicle. Poles are lures for want of a better name.

Our goal is to get users to blog postings and then "hook them in" with a call to trade. To put it another way, within the blog post itself we want to have as few diversions as possible. So we want a featured picture that attracts interest, an interesting and revealing text and then an offering to take the next move.

Thought-provoking: Some businesses have such a large advertising basis that the reader of one blog posts will be totally independent of the reader of another. In our opinion, it is likely that a major blog page with many different blocs will allow a user to choose between pictures and themes.

Since thumbnails will predominate the room, they have a disproportionate importance when it comes to attracting interest, so choose your photos cautiously. Contents Strategist, Convince & Convert, Moz, Influence & Co examples for raster-layout. However, a major problem is that grids blog layout does not have much room for detail such as data, category and other indicator, not to speak of the thumbnail.

So your best blog post can end up being missed or ignored just because it doesn't look good. A way to get around this problem, of course, is to keep your most favorite blog post simple at the top. On the one hand, it is almost unfeasible for your newer contributions to arouse enough interest to be able to show the upper part of your feedback.

On the other hand, it can make you feel that your blog hasn't been refreshed for quite some while, because someone visiting your site will see the same article they saw the last times they came by. If we look at various web samples, we see three opportunities where grid-based blog roles actually make a great deal of difference.

One is in market environments where a business publishes materials that are not properly and uniformly formulated. Or in other words, they have a bunch of blog entries that can be easily accessed by those who are searching for general information and don't need current thoughts or suggestions. In addition, these kinds of marketeers usually have a strong e-mail delivery system, so new contributions can be sent directly to the subscriber without having to be "found" on-line.

On the other hand, the second circumstance in which a grids blog layout could be used is when a business tries to repress how often it posts. For such a setting, a graphic layout of the most favorite themes (and the lack of information about appointments, activities, and other details) makes good sense. What's more, it's easy to create a graphic layout of the most favorite themes. Ultimately, the blog is not so much a magazine for current thoughts as an information store conceived in such a way that it looks like the business is committed and would share its thoughts.

The third is actually the best reason for a layout in grids. However, these pages should look at a more magazine-style layout that presents feature and mix techniques designed to amuse the reader rather than converting them. Of course, we do not support the first two of these raster methods, and to be honest we would be very sceptical about the first.

If you have had a lot of subscription and are blogging about subjects that will keep up over the years, the drawbacks of this kind of layout are still too great. How should your blog look like? Hopefully we've done our points so well that you can see why we favour a certain kind of look for a blog.

Regardless of whether you approve or disagree with our evaluation of blog role layout, please post a comments below or contact us socially. Allow us to know what suits you best about your company, or if there are certain things you are looking for when you decide which articles you want to view.

Are you interested in enhancing your leadership generating performance? Take a look at our practical hints on how to blog for your leads generator.

Auch interessant

Mehr zum Thema