Blog section on websiteBlogs area on the site
Top 10 Advantages of Logging to Your Website
I am often asked whether blogs are really a necessary part of a company's operations. The most common questions are from small businesses who just don't have the amount of patience or skill to produce regular high-value output. I have seen first hand the differences it can make in searching transparency, lead and revenue as a company proprietor who has created a great deal of success through blogs and publishing contents.
I am a strong supporter of a strong investment in a publishing policy, and that policy starts with the corporate blog. Are you still on the loose about blogs for your organization? Of the 10 most important advantages of blogs on your website, this item will consider 10. Must my blog be housed on my corporate website?
And as you'll see, as we show below to illustrate the most important advantages, blogging on your corporate site is important because it removes many of the advantages of blogs elsewhere. For reasons of either convenience or costs, some companies choose to use a free web site such as WordPress.com or Weebly.com.
Often this leads to blog entries like[company name].wordpress.com. Whilst maintaining a blog regardless of your commercial site is better than having none at all, you will see that many of the following advantages can only be realized if your blog is housed on your prime internet site (e.g. www.yoursite.com/blog).
Right now, without further hassle, the top 10 advantages of blogs on your website! When it comes to ranking in searchengines, I like to think of blogs as angling. The same way you are adding more to your site, more pages from your domains are listed in your index. The result is improved transparency of the site and increased website visitor numbers.
More blog postings increase your chance of ranking different words. Meticulously designed website contents (e.g. a homepage or an overview page) cannot stop a blog posting from showing your company's website. By blogging, your company can discuss topics and interests that are of interest to your potential customers, while at the same time communicating what you and your staff are passionately doing.
Blog postings give you the chance to communicate your vote and your personalities, build confidence and increase your brand's popularity. It' s hard to keep an energetic online community without having easy acces to great value online entertainment. It' s great to be able to post other people's contents on your own website, but at some point you'll want to direct those lead files to your own website.
By sharing your blog postings on socially accessible web sites, you are increasing your website traffic to your own businesses - an achievement that would be much more challenging without high-impact, up-to-the-minute information like blogposting. Additionally, blog postings offer contents for e-mail e-newsletters. When you have an e-mail message, you've probably been wondering what it should contain.
An easy top 10 listing that will highlight your best blog contents of the last 2-4 week is invaluable contents that are likely to be valued by your readership. A blog transmits a message that your company is healthy and lives, that it is beloved and that it is cared for. That' s why I often tell shopkeepers that if they can't keep their blog up to date, it might be better not to have one at all.
In addition, a blog with high-quality contents contributes to enhancing market fidelity and further raising the conversions. Hubspot says total ROI is likely to rise for bloggers as well; in fact, bloggers are experiencing a 13-fold rise in ROI year after year. Top class in-bound hyperlinks to your website are one of the three main columns of your website's search engine optimization (SEO).
Without a blog, however, it can be incredibly hard to pull in relevant hyperlinks to your corporate website. Of course, when you are adding new contents that serve as a source for other blogs and medias, you begin collecting incoming threads when other writers, columns, journalists, blogs, and collaborators refer to them and quote them in their own posts.
I' ve written about it in detail in my Why Your Company Blog Should't Be About Your Company post. Studies show that the more pages a website has, the more lead it receives. Hubspot says companies with 401-1000 pages of information receive 6x more lead than companies with 51-100 pages. Simply put, the more you blog, the more lead you create.
Increased contents means more forms, more e-mail opt-ins, more quotes, and finally more leads. Blogs give companies the chance to get in touch with clients and interested parties in a two-page discussion. At the same time, from a commercial point of view, it is gold's way of doing things to learn what moves the heads of prospective buyers. In this dialog you can ask further inquires, learn more about your customers' needs and organize your own media contents and campaigns.
Google likes to regularly add new contents and will reward websites that do so with better transparency. Also, recent contents are more contemporary or newsworthy, which means they are more suitable for searching for trends. Greater contents also means more ways to add internals.
Logging on to your company's website is one of the best ways to distinguish yourself from your competition. In some ways, blogs also equalize the competitive conditions with big brand names and give small companies the unparalleled ability to rival large companies with large budget. What do you think are the most important advantages of blogs on your website?