Business Introduction EmailIntroduction of business e-mail
The most sensible distribution and business relations begin with an initial e-mail. However, most of those who participate in this electronic ceremony think little about how to organize their introduction. The email is corrupted. Email is shit. You know, most folks just loathe e-mails and moan about them all the time. Lots of folks see e-mail as a piece of work.
A lot of folks see handling their email as an uncomfortable, repetitive task with no higher end. Luckily, I have devised ways to make e-mails more effective and less stressful for everyone concerned. It is the aim of an introduction e-mail to add value for all parties concerned.
It' not just bragging about all the great guys you know. And the more important the reputation of everyone concerned is, the more likely it is that humans will take actions on the basis of email. Determine the believability of the two aliens you introduce to improve the probability that the interactions will work.
Significant factors that enhance your credentials, such as an important role in a successfull enterprise, raise the success ratio of the introduction. The effect of the introduction should be specified in the e-mail itself. What will be the added value of this introduction for all? Wilson has propagated a methodology he called " Read Double-Opt-In " to make sure both sides want to be linked - to send separated emails to both persons before the introduction.
I' m going another way, which I call the "self-contained, redirectable e-mail". If it is something that humans can respond to within 30 seconds of being read, they will do it immediately. The closed e-mail contains the "ask": the request for authorization to carry out the introduction, and an explanation of who the other is and why this should be done.
As a result, the permission-asking components are combined into a single package in the introduction itself. Personally, I like to use a line that is both recent and adapted for the receiver. Sluggish headlines like "Intro" don't scream for immediate attention. It should be easy to forward the e-mail. Your email should end with a call to trade that declares what you want.
Use your own voices to create confidence with the receiver. There is a tendency for individuals to react poorly to the wording of newsletters. Here is a true example of a self-contained, redirectable email sent to me by someone I redirected: "Hi Chris: I'm still remembering the glorious spring days when we gathered in Manhattan early this year.
He' s asking to be presented to someone I told him about. Also, the one who sent it shows that he took enough care of what I said to do his own research on him and how he could make their business better. Here is another example from my incoming mail where I presented one of our investee businesses to another VC: "Joe, I had the great privilege of getting to know X recently.
And Jim and the PORTFOLIO COMPANY NAME boys (linked in the initial email) asked if I knew you, and I volunteered to share that. Chris, Joe at VC FIRM seems to be someone who would really get the business we're setting up at VC FIRM. Over the last two years, the corporate name has evolved from a conceptual name to an entrenched partnership with top publishing houses and labels such as Y and Y. That's what we do... So many clients we have... Those are the new market we're aiming for.
Thank you, everything the email receiver needs to arrange a business appointment is included in the news. They make it clear that the business you are establishing has a particular interest in achieving the goal of the email - it is not just some VC you are presenting it to, but also an individual you want to reach and who would probably be predestined to make investments from them.
Small text formats can make a big contribution to triggering actions in an introduction. Grease the question in the email. Humans will also sometimes make stupid errors in their pro emails, such as merging more than one font. One area where many individuals show slovenly email behaviour is in their signature.
Pictures should never be used, especially as more and more pros depend on portable email checking equipment. Do not use your home email as your home email contact, but use your work email for business calls. Always deliver introduction emails to a sole addressee. If five or six persons are all CC'd on a unique email, each of them expects the other persons to react to it, resulting in either no reply or a late reply.
If you get a reply from an important individual to one of your introduction enquiries, it is important to "lean into the reply". It begins with the presumption that the addressee says "no" to the question. Irrespective of whether the receiver has already completed what he will do or not, he urges him to react quickly.
Mr. Chris has more than 25 years of technological expertise, with significant positions in online business creation since 1996, among them VP of Business Developement at Del.icio. us (acquired by Yahoo!) and Half. com (acquired by eBay).