Church WebsitesSites of churches
D., Adjunct professor at the Crowell School of Business at Biola University, two out of three universities consider their websites to be invalid. Here are the worst news: If your website doesn't work for your church, it can actually work against it.
Whether it' true or not, everything on your church's website is reflected in your service. When your Web site is poorly organised, boring, disagreeable, obsolete, or uncomplete, you get the feeling that even your church is disorganised, boring, shabby, unconventional, or incapable of providing the most essential information - and who would want to go to church like that?
If your church is actually one of these things is irrelevant; it is the image you make that matters, because that image affects your church's capacity to draw new arrivals through its website. Starting by gauging your current website against the following 12 features of large church websites, then begin making the necessary changes.
Ecclesiastical website: - Google has altered the way websites are viewed in Chrome, and other businesses are following Google's example. Consequently, your website visitor can now see "Not secure" next to your website adress and an alert message such as "Your link to this website is not personal.
" In order to prevent your department appearing to be interfering with the safety of your website's users, you now need a safety certification in place on your website. It clearly communicates what makes your church one-of-a-kind - just as there is no one in the whole earth who is exactly like you, there is no other religious fellowship that is exactly like yours - and that is your church's point of strength in the whole earth.
"And what is the singular pledge that your Church makes to men? When you can respond clearly and succinctly and in a way that is relevant to the communities you serve, you are 95 per cent ahead of the churches," says Rod Arnold in What Smart Churches Know. So if you haven't yet pinpointed the peculiar promises of your church (which always, at least in part, reflect your geographical location), see Phil Cooke's Branding Faith:
Some churches and non-profit organizations influence culture and others do not. And you will find out how to find the center of your service and use it to make a flourishing church. In order to make an efficient website, encourage and develop your skills. Concentrate on inspirational teachings or the marvelous privacy of small assemblies; on the occasion to make a big difference in a small church's lives; or on the church's dedication to serve those who have found it difficult to settle elsewhere.
Allow your real lights to glow and those who are destined to find your Church will find it compelling. Church websites clearly welcome and engage users by responding to frequently asked question, such as If this kind of information is packed on a highly visible "I'm New" page, it is the second most popular page on a church's website (after the home page), Goodmanson's research found.
Simple to browse - The most essential information (church name, place, worship times) must be easily found on the homepage, and all other information on the website must also be easily found. From each page, your users must be able to see what's available on your website - and get there with just one click.
If it turns out that the information you need is lacking or incorrect, what is your perception? Offers full information - When you create community website contents, your primary purpose is to provide information to your community's users, not members, so your community will be both visitor-friendly and user-friendly when you' re on-line. It' s not enough to just publish information from church newspapers and newsletter on your website, because you probably will omit most of the information that your website users need to know.
Consider, for example, the following proclamation from a recent church magazine that was also posted on the same church's website: If this kind of proclamation is posted on a church website, it indicates that the church is isolated - it lives in its own universe and is not really open to new arrivals - because the information that new arrivals need is simply not there.
Each time you post an item in a church web diary or announce a grade, get-together, social occasion or other occasion, please respond to these questions: Incorporated into community networking sites that are already used by individuals - Both new arrivals and current members put "connecting to others" at the top of their list of things to do through church websites, Goodmanson's research found.
The members of the congregation now want this on-line community learning opportunity. "If a church website contains a hyperlink to their Facebook page, it's much simpler for churchgoers - and prospective church goers - to get to know each other, tell each other what they like about your worship, commend a recent worship session, and do all the things they already do on Facebook.
A quarter of church website users hear a podcast every week when it is available; four out of ten hear a podcast every month. Also, those who access church websites put very high on podcasts' list of things they want to see and use. Unless your site is simple to browse and browse on your cell phone, most of your traffic will not come back, your site's ranking in popular web browsers will deteriorate, and your site may soon become unseen by those who browse the Internet for church sites in your town.
Find out more about the importance of mobile-friendly church websites. We can help if your community's website doesn't work or doesn't work well enough.