Cold Email CampaignA cold e-mail campaign
Dispatching an automatic cold email campaign is just a beginning. Ultimately, you want your e-mails to actually reach the mailboxes of your potential customers. In order for this to succeed, it is important that you correctly design and implement your cold e-mail campaign down to the smallest detail. This article was written in collaboration with our support staff and our Head of Integration & Deliverability because we found that many of our customers still need help customizing their cold email campaign preferences.
What I really want you to know is all the fundamentals and all the subtleties we've learnt so far about the delivery of cold emails. By following a few simple steps, your email campaign will flow smoothly and without interruption out of your voicemail and achieve its goal. In order to make it simpler, we organise the entire campaign set-up procedure into 4 levels.
Briefly, by using an email on your primary website, you are compromising the image of your corporate website and all email on your primary website. Because you' ll be experimenting a great deal in cold emails, it's a much more secure way to create a new top-level domains whose name resembles the primary name, but which is reserved for outdoor advertising and therefore completely under your own supervision.
However, it is important to note that an email account on a recently created domains should not immediately be used for your own email marketing campaign! It takes at least 3 months for the new domains to achieve a good name, and the e-mail addresses must be correctly heated. However, if your results look like this, it is a mark that you should establish your SPF and DKIM: the procedure of establishing these two datasets will look slightly different for different email services.
Best practices are to search for some help documents from your email hosts, or if you can't find any items on the web, contact your email host's help desk. Don't think of counterfeit IDs for cold email campaign. Identifying yourself as the originator also influences the delivery of your e-mails.
1 ) Establish a from line that is appropriate for the purposes of your email campaign. 2 ) Join the email to your alternate email on LinkedIn. It allows your potential customers to verify your identities as a originator (especially if they use Gmail and a plug-in such as Rapportive).
In order to do this, login to your LinkedIn account and go to Me ->Account-> Settings & Privacy -> Email Addresses -> Add new address. Prior to starting to automate your email campaign, you need to establish a good name for your domains and use the email for a while first.
As you work on your email setup, your domains reputations, and your email addresses, you can begin to collect potential customers. Remember that the qualtity of your potential customer basis has a very high impact on your delivery time. 1) Do you know who your potential customers actually are? By sending your e-mails to persons who are not interested in your offering, they can flag your e-mail as spamming.
Possibly it just doesn't go well with the people you've contacted. ReturnPath states that even if only 0.1% of your email receivers flag your messages manual as spammers in their inboxes, your email will no longer be sent and you can end up on a spamming queue.
And if you still aren't sure who you want to be sending your message to, take a look at this posting for a little help: 2 ) Make sure that the information you have collected is correct, in particular the email address - which takes us to the next stage. However, the system cannot possibly intercept all void email address in your potential customer database.
When an email is sent to an unavailable email adress, it is returned. If your email service determines that many of the email you have sent is no longer going to be forwarded, your email service may stop your email delivery without prior warning or prevent you from it. In fact, according to ReturnPath, if only 2-10% of your email is returned, in other words, if 2-10 email is returned for every 100 email, then your email may no longer be delivery.
In addition, if your potential customer base contains some qualitatively inferior, unchecked information, some of your email may be sent into so-called spamming pitfalls, which are actually legitimate email address (es) that used to be owned by humans, but no longer do so, so they have been taken over by businesses struggling against it. Unnecessary to say, when your e-mails arrive, businesses have a good chance that you are a spammed person, which can affect your image as a messenger.
First, you don't have to buy or gather a potential customer database of thousand data sets to launch a cold email campaign. It allows you to better copy your email and actually do some invaluable doing instead of creating general flyers for hundred of businesses you don't know about.
Test your email copy and preferences on small customer listings and enhance them from case to case. Giant campaign with tens and tens of millions of potential customers clogging up and showing low opening and response rate. Reducing the number of potential customers within a given campaign gives you more options to diversity your email copy and preferences.
I would say a campaign with 20-50 potential customers is great for trial because it allows you to maintain a good degree of customisation and personalisation. Let's say one of your cold e-mail experiences turns out to be a boom. You' d rather send the crap to tens of millions of interested people or 20 interested people?
Conversely, if such a small campaign works well, you can easily increase it with some new potential customers, but don't try to win more than 200 potential customers per campaign. Sending the same or very similar copy of an email to multiple recipients will make you distrustful of your email service providers and anti-spam engines.
Consequently, you may be locked after only a few dozen similar posts have been sent. #1 ) Personalise your e-mails. When you add a few parent personalisation clippings to your potential customer base, each of your e-mails is one-of-a-kind, even if you use the same templates. Make a smaller campaign for each sector and make a copy for each campaign.
The copy can be customized on the basis of some features of the selected segments in your potential customer basis. In this way, you will only be able to sent a small number of similar e-mails. Some words are used again and again in spam mails. You want cold e-mails to look like an e-mail you would e-mail to a friend.
When there are too many images, or too much HTML compared to text, such an email sent to full size looks suspect, and its delivery rate can be reduced. Have a look at these articles to get more information about dos and don'ts from cold email content: As soon as your potential customer basis and e-mail copy are finished, you can find out about your transmission preferences.
Unless you put enough emphasis on getting things right, your perfect potential customers may never see your well thought-out message. Every email service provides a schedule of thresholds, sometimes even per hour, for sent and recieved emails. I' ve written a seperate article about it, in which I' ve also put together a small set of ressources provided by the most favorite email-host.
Based on the aggregate information of our system, follow-ups raise the response rates of cold e-mail campaign. However, the shipping plan for your follow-ups should be well thought out. When scheduling the delivery of all your e-mails, you need to keep an eye on your host's delivery limit. Also, you must keep in mind that if you try to run multiple email marketing messages from the same inbox, it could get blocked quite quickly.
1 ) Set the amount of times you need to schedule all your scheduled emails to the number of emails you want to broadcast. If you want to broadcast more news on one and the same date, the "windows" should be broader (e.g. 9 - 16 o'clock instead of 9 - 11 o'clock).
2 ) Do not plan all your Tuesday and Thursday Tuesday and Thursday news events between 10am and 12pm. In order for your campaign to be sent seamlessly and without congestion, you must prevent peak times. It is better to have your e-mails sent from Monday to Friday and give them a few lessons to be sent fluidly and without haste.
3 ) If you need to broadcast many news items (numerous potential customers and multi follow-up campaigns), you should plan a smaller number of news items per tag. Here we have a few charts with different transmission simulations. Their purpose is to help you forecast on which date of your campaign you may unintentionally miss the limit of your email hosts.
However, regardless of this, it is sure to use these spreadsheets as a useful tool if you plan the number of open e-mails to be sent per working day, in terms of the number of follow-ups your campaign has. Here would be the golden rule: As you plan more follow-ups for a campaign, you should plan less first contact e-mails per days.
4 ) Do not send too many promotions from the same email adress. There may be several email marketing initiatives with such a large number of e-mails that there is a potential for you to exceed your limit once the follow-ups intersect. Do not send all follow-ups on the same dates of the following work. You can' t help but watch your show if you have all your follow-ups on a Wednesday, Tuesday or any other weekday.
Register for a free 14-day evaluation if you don't already have an email address, launch your first automatic cold email campaign and setup it properly.