Design Layout BlogLayout Design Blog
1. Deep action with para-laxe effect
The use of para-allax is one way to add design detail to a layout. Superimposing graphs, pictures and text while the motion is bound to the scrolling location makes a layout more vibrant and interesting. This effect is characterized by the fact that it moves what is in the front more quickly than the back. Note how the size of the backgrounds increases or decreases according to the scrolling directions?
The parallax is a multifaceted effect - here Jaune de Chrome, a china manufacturer from France, lays pictures of ceramic with text for a one-of-a-kind layout that is artful and demanding, just like his name. Designer stack the z-axis with design items, which is a departure from "clean", self-contained minimism with levels of text, picture, colour and patterns.
On its project page, WIREINTENSIVE, a softwares firm, pursues a three-step strategy by putting a map over an illustration, on a colour pad that brings the contents to the fore: The overlay of types over pictures is another way to make a design appear less limited. This example of Bauhem, a brand- and designagentur, uses a retarded fade-in effect for the headers as well as for the text and layers it over monochromebackgrounds.
In this way, the design is prevented from touching excessively box-shaped or card-based. Hovering tracks over heroic pictures is another way how designer plays with superimposed items. It is a well-known design practise, but a few locations have chosen singular approach that really stands out. Reduce the size of your heroic picture and hover part of your cover text over it for a layout design:
But not every layout design needs sophisticated animation and other ornaments to be appealing. Easily offset items and column can keep a layout away from the tedious limits of symmetry. What's more, you can create a layout that is easy to move. Pharma group Alvogen uses this tiered design paradigm for a more interesting layout: Horizonal layout is a convenient way to prevent a design from being crowded.
And it works great for the smaller, portable displays where the design merges into a scrolling bar for related work. Hypergiant, a business that offers cutting-edge enterprise management softwares, uses landscape maps for some of its key content: Divided displays allow you to resolve large pieces of information in a layout and maximise display area.
If each page of the display is dedicated to complimentary contents, a more powerful and consistent messaging can be conveyed. For this example, the grocery firm Ono uses Splitscreens with scroll-driven animation for a colorful and motion-packed consumer environment. Cowboy, the manufacturer of electrical bicycles, also uses Splitscreens with stylish, contemporary photographs and succinct texts to inform the consumer about its wares.
Pointing your grating is like crushing the design wall - shelling back a layout and uncovering what lies under it. The visualisation of these orientations reinforces the existing features and ensures greater coherence between them and the space they use. Putting a headline in the back may seem contraintuitive, but not every design feature has to scream.
It is a subtile attitude that preserves the effect of the contents. In combination with related pictures or motion pictures, the headers will not be deleted, but will be amplified. Okay, this is not a layout exercise in itself - but it does influence how contents are organised. In order to achieve this, texts, pictures and other items must be carefully designed and administered in order to bring the right messages into narrowly defined space.
Grand Image, an individual graphics firm, uses side-scrolling with a meticulous layout that keeps everything organised and easily readable: In this example Keus, a rucksack manufacturer, everything is well distributed in a sideways scrollable design that clearly sits. It is another layout that is not one of a kind, but deviates from the design log and gives a design more design flexibility by conserving floor area.
The congruence of a design can be broken and you can take it out of the equation. However, the designer refines the slider, making it less intrusive while maintaining its function. Speaking here on the website for Mr. X Beauty Beverage, the faders take up little room on the monitor but prevent getting bogged down in layout:
What is the direction of the web design? Getting designer to be so imaginative makes it difficult to keep up with the different ways of creating your own designs. Would you like to see designer do more of it?