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An individual web design vs. a ready-made website template: Who' s right for you?
Since your website is often the first image of your business that your audience has, it has to be good. But if a website is hideous, difficult to use or obsolete, I not only condemn the business (what it looks like and what skills it has), but most of the time I go out and go to one of the brand's rivals instead.
Okay, so I guess we all agreed on how important it is to create a nice, simple and contemporary website. When you create this nice website, should you go with a customized web design or a ready-made website template? Well, you could expect us as a web developer to tell you that you should definitely work with an individual web design.
We' ll divide up all the elements you should consider when making this move, and for each element we will give an objective and impartial assessment of how a pre-designed template will compare to a customized design - so at the end of this posting you can make an educated and knowledgeable judgment about what's best for your company.
Just the way it sounds, customized web design is going to be built around the needs of your business. Your web site will be the best way to get your web site up and running. Web designers you work with (probably) have a sound grasp of your company's corporate brand, how your website should look and what you want to get out of your website, which means that the end product is personalised to match your market research strategies.
If you want to make changes on the go, such as changes to your strategies or your brands, a web design staff is on site to help you. However, with a ready-made website template, you can only adjust a few things, such as the wallpaper colour, your company image and headers.
Would I like my website to match the corporate image of my company? Would I like to keep building on my website in the near term? Assuming the answers to these are yes, then you are probably better off going with an individual web design. When you go with a ready-made template, it is sure to suppose that there are other sites that look exactly like yours.
Obviously, you won't have this issue with a customized design because it is designed to look exactly the way you want it to. Am I interested in whether my website design is not inimitable? Otherwise, there is no danger of selecting a ready-made template. However, if your company needs to be original and stand out from the masses, you will want to keep an individual web design.
Similarly, an individual web design will be the right way if you want to provide a high-quality web presence and usability for your website visitor. However, a ready-made website template may be preferred if the picture is not an important part of your company. Which kind of services or products do I sell and what are my website visitors' expectation when they come to my website?
For example, if you sell lifestyles goods or softwares, your website traffic is likely to rate you by your website. Therefore, presentations and experiences will probably have (or should have) high priority, and you will probably want to work with an individual web design. On the other side if you are a personnel coach or advisor, your website viewers may not mind what your website looks like, and a pre-designed website template might be exactly what you need.
Put bluntly, it' s how a website visitor interact with your website. An off-the-shelf website template can offer a fair amount of features, but it is not adapted to your specific needs. Meanwhile, a customised web design allows your website visitors to take a specific step on your website to create a one-of-a-kind outcome for your company or your processes.
As an example, let's say your company is an e-commerce site dedicated to the sale of bottled water. Using a customised web design may give you the opportunity for your customers to design their own individual power beverage at the till. This would not be possible with a ready-made website template. Would I like a website with customised features that make usability as simple and personalised as possible?
lf so, then you will probably want an individual web design. When you agree with a restricted, less user-defined feature set, a ready-made website template might be a good match for your needs. When you are on a small money line, a ready-made template might be the way to go. Of course, the disadvantage of customised design is that the initial cost is much higher, usually between $6,000 and $20,000, according to your needs and the result you want.
Obviously, the more pages, shapes and template you have, the more expensive the web design will be. What do I want to be spending on my website? So if the response is "not much" then you will probably be restricted to a ready-made template. A further advantage of a ready-made website template is that it can be immediately deployed, while an individual web design usually lasts 14 months from beginning to end.
Must I get a website up and run immediately or within the next few week? In this case, you will need to choose a ready-made website template. Put quite bluntly, an individual web design is like an architekt building a home for you.
An existing website template is like a prefab or module house. Working with a ready-made template or a customized web design depends on a number of things, such as what kind of company you have, who your goal is, and what your needs are. Certain companies with essential needs may find that a ready-made template does the trick very well, and the features of an individual web design may not have much effect on the result.
Hairdresser who wants to create a website with just a few pages where she can communicate her availabilities, contacts and portfolios. So if you only want to create a website that divides information about your company, and if you don't need much design adaptability or adaptability, nor do you expect many changes all along the line, then it probably isn't profitable to spend your way into a customized web design.
However, if your company needs an eye-catching website with more tailored features, great presentations, or if you want your website to expand with your company, then there is no doubt that you want to select an individual web design. Consider what kind of deal you are and what your audiences are expecting when they come to your website.
I am honest: For example, if I come across the website of a Software-as-a-Service (SaaS) company and find that it's a Cookie Editor design or it's not cutting-edge or professionally, I won't be spending long on that website. I suppose that if the store is not intentionally about their website, then they are probably also not intentionally about many other things.
Once you have decided that a pre-designed template best suits your needs, make sure you get a template that is portable. However, since 56% of traffics come from cell phones, it is of paramount importance to have a website that is reactive to them. This is a much more secure wager than just randomly selecting one from WordPress or SquareSpace, as you have at least enough guys available to help you customise the template as much as possible, and there should be some problems with the template.
However, if it seems that you need an individual web design, we would like to help you. Whether you go with us or not, we have some great comin' soon tutorials to chose from while you wait for this website to be created. Our services include an objective (and free) assessment of your company and help you find the best solution.