Ecommerce Color SchemesE-Commerce colour palettes
Embellish 10 e-commerce site color schemes
Colour is one of the most powerfull toolboxes in a web designer's workbox. Can be used to draw alertness, convey significance, arouse desires, promote transformations, and even win a customer's loyalties. That' s especially important when designing e-commerce websites, where information needs to be quickly and effectively shared to turn occasional web surfers into engaged shoppers.
How can colour achieve all this while maintaining a coherent corporate image? Our response is to devise an efficient colour pattern. Any e-commerce website development should start with a sophisticated colour gamut that is applied throughout the website. For the most part, a well-developed color chart for e-commerce websites will achieve two things: creating a powerful corporate image and driving forward your transformation.
Color can be used in the case of trademark identification to communicate significance or information about the trademark and to establish a feeling of consistency and coherence between different website items. On the other hand, the easiest way to control the process of converting is to use different colours. Colour contrasts can be used to emphasise certain items and give powerful directions.
In order to get a better grasp of how e-commerce sites use color schemes to achieve these two objectives, let's take a look at a few samples of efficient color schemes for e-commerce sites. Although some of the following sites have over the years altered their look and feel, the experience from earlier designs can help you build the right color schemes for your web designers.
No problem, here are 10 e-commerce site color schemes to help get your next creative inspiration. Moody shades of Pastel form the ideal counterpoint to the colourful details of Helbak's range of home products. Even though the background in soft-tone colours draws the viewer's eye to the picture of the products, they also help to differentiate between different groups of products.
It is an outstanding example of how a color pattern can produce variations while ensuring consistency. Oi Polloi's cheerfulness is reflected in its colours, which are defined by the company logotype and reproduced throughout the website. Even though it may seem fragmentary at first, the versatility of the colours contributes to the diversity of the different makes on offer in the shop.
Bloom That's colour schemes do an outstanding job of combining consistency with contrasts. A bright shade of pink in the top right corner of the screen is a good match for the vibrant Call to action icon next to the seek area. The colourful pictures in the front emphasise subtle shades of grey and subdued background neutrals very well.
Combined with the colder blues of the products and the plain whites of the text, this colorful page reminds us of the reds, whites and blues of the star-studded banners - ideal for Hillary's US public of patriotism. But Drybar is another example of a color scheme that can be used to combine different page items to give different directions.
Here, too, grey shades and neutrals form the ideal counterpoint to the light, luminous yellows, which combine and emphasise brands, images and navigation features. As Ohlin-d's creations are based on works of fine arts, it only makes good business of the website's theme taking on the colouring of the work.
Cold blue and violet in this case help to accentuate the distinctly warm red tones, orange and raisin of the picture and the picture of the products. It is another great example of how colours can work together in opposite directions. The colour pattern for William Abraham is all about stile. Brilliant coloured pictures of products form a clear contrasting picture to the jet blacks of the backgrounds.
Bright red tones and self-assured Blues reflect authoritativeness and belief, while deep brown tones give a hint of warmness. Even though the power of this site lies in the unbelievable looksbook images, the color schemes of each photograph are indispensable to convey the powerful Triangl trademark and drive conversion. The contrast is then created by the colder blue and white of the backdrop.
The Patagonian colour chart uses brown and orange tones to elicit a particular psychologic reaction. Since brown and citrus fruits are often associated with terrestriality, naturalness, healthiness, and vigor, the color on this website forms a powerful connection between Patagonia's produce and other cultures. Rigorous use of maritime colour combined with a bright bronze coloured logotype creates striking lifestyles for this clothing webshop.
A blurred scenery focusses on the view of the finished products in the middle of the page, while the colourful buoy on the leftside create a visible connection between the products and the brands. Do you need some help searching for the right color theme for your e-commerce website? Find out more about our most important colour pallet generator series.