Email after Cold callE-mail after a cold call
Shannon F. Sales Cold Call are usually not outstanding incidents, either for the caller or the recipient.
Shannon F. Sales Cold Call are usually not outstanding incidents, either for the caller or the recipient. Once the hostess has written down your name (or claims to have written it), she or he generally ignores that you are there. Forgetfulness ( we invented this term ) of the common cold process is partially to blame for the amazing number of contacts you probably have to make before you can make an arrangement (between 12 and 18 o'clock, ouch).
Directly after hanging up the telephone - even if you have only sent a short voice mail - please start sending an e-mail. There should be something like, "Hello, I recently talked to you about _____ (or tried to get in touch with you). May I make an appointement to discuss_____? Much busier individuals are more likely to review their emails than reply to the telephone, so even if repeat callbacks don't trigger an reply, a basic email can do the job.
Once you have talked to a potential customer, link to him or her via LinkedIn. You may also be able to get in touch with other members of the same organization associated with your first point of interaction. There is no harm in writing a message in supplement to an e-mail.
As potential customers hear/see your company's name more often, they are more likely to think of you when the need arises to find offers for a particular item orervice. It is important to plan a follow-up call as soon as you disconnect the telephone.
Schedule, for example, to call your potential customer again at the same address in the morning. Waiting too long for a follow-up call will make you think you're going to start from scratch because your potential customer probably won't even know you. Schedule your follow-up for no more than a fortnight after your first call and keep in regular contact with your potential customer.
From the first point of contacts to the final date, the number of stages may seem insuperable. If you don't arrange as many dates as you think, let us know.