Envato Office

The Envato Office

The Envato is the largest creative ecosystem in the world. Photos of Envato Office on the glass door. The Envato design team at a glance We track down people who use our software in the most stunning businesses in the globe to find their favourite tool, inspiration, must-have at work and the underlying philosophies behind what makes them so great. We spoke this weekend with Catherine Hills, Senior User Experience Designer at Envato, a 2006 established boatstrapped web firm in Australia that provides a favourite eco-system of online markets, among them ThemeForest and GraphicRiver, which deliver pictures, artwork, project data and create asset to tens of thousands of designers, creators and agents.

Here, Hills shared her thoughts about the Melbourne creativity scene, her favourite design-related blogging and her team's effort to further improve and integrate Envato usability across our range of offerings and services: Envato: What is your responsibility and your part? Being a Senior UX Designer on the Marketplace's manufacturing side, my emphasis is on working with our technical and development support staff on a variety of functional development issues as defined in the Marketplace's own road map.

Nestled in cross-functional, responsive supply flows, my most recent emphasis is on working with collaborative win, purchasing and financial flow consulting. We have also spent a lot of research over the past 12 month, with UX research teams and products focused on helping our customers understand and develop concepts to enhance the marketplace experiences for vendors and shoppers alike.

Right now, our main goal is to enhance the Envato marketplace experiences for our customers so that they are the best place to buy and sell your creativity asset on-line. At Envato, I profited enormously from this. What is your background in UX and how did you become a UX-Creator? Some six years ago I moved back to Melbourne and worked more as a freelancer in an advertising company, along with longer assignments in the areas of publications and training.

For me, these last five years have been a true move to UX: as much as I enjoy dealing with the visually, it began to be restricted in a way, more of a feature, and I wanted to work more on analysing issues and understand why humans reacted to things I had created in a certain way.

In Edinburgh, when I was working as a web design engineer, we were thinking about things like wireframming and usability, but when you're working on clients you can only go so far that the improvement of a particular thing really depends on the clients and their budgets. The importance of working on a particular piece has become clear over time: concentrating on a particular piece of equipment allows you to better appreciate your people.

I' ve had better contact with these end consumers, and for a professional in every office, it's unbelievably important to talk to the folks who use your work. Last year I was at UX Australia and participated in Jeff Gothelf's Lean UX Workshop and the first CSSConf in Melbourne last year.

You' re in Melbourne - What is your inspiration for the town? There is also a fairly powerful start-up group in Melbourne, the UX and Ruby communities are growing. Envato has sponsored many popular communities such as She Hacks, Melbourne Ruby, Girl Geek Dinners and Be Responsible Melbourne Meetup. Most Australians go away and are subjected to other cultural experiences to take home this wealth of experiences.

In your opinion, what makes a good designe? The development of a solution needs a lot of patience, make sure you know your needs, your needs and your people. Best designs come from the integration of the trademark, the consumer and the products. How does your tag look like and how does your system work?

I' m also running a UX prelude on my staff and discussing some of the lessons we've learned from research, plus an interviews or test. Now we also have a cross-company UX Research Group, which I have organised to exchange information and learning from each other, either by demonstration of some research tools or by exchange of knowledge that could help other members of the group.

Promoting discussions in the fellowship and cooperative tests is a big advantage for AsVision. Recently, we tested several prototype add-to-car confirmations with our software for interaction with Envato members and in-house testers. In Illustrator, we built several mid-sized wireless frames, built a screenshare in our vision, and provided five straight-line fluid delivery capabilities to the testers.

Basically, what we were trying out were clicking prototype models where you can interact and still get users' contexts via the GUI. Another thing I liked was that looking at these monitors gave some feedbacks about wider issues and approaches to users' minds. As an example, a member of the club showed me a very individual process around requesting services after a customer had bought something from him on ThemeForest.

My coworkers were really interested, so it was really useful to be able to import the InVision PDFs. This resulted in a whole talk between the attendees, and I think promoting fellowship discussions and cooperative application tests is a great benefit for InVision. Yesterday evening I read Twitter and saw some talk about UX and how interaction risks becoming too general, choosing designs because they are well-known convention and not because they are the best solution for your products.

The designer has to find the perfect balance between a design that the user can see and a design that they can like. By the end of the afternoon, it's about letting the user do what they want and help them get the most out of the game. Trying these choices directly with the user really does help and we can understand what we have learned over the years.

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