Envato PricingEnvato Pricing
Envato has been consulting and collecting information from not only those who decide to register, but also from those who decide to exit Element since the introduction of Element last August. Being a new offering, we have watched closely how our clients react to different pricing points, how this affects the duration of their subscription, how much they are downloading and how happy they are with the offer.
This is because Envato's business is directly linked to the employees' work. Keeping this focus in the back of our minds, our research has tried to find the answers to the question: "How much can we reasonably anticipate to bill a customer who satisfies him and renews his monthly subscriptions?
" Subscriber retention is just as important, if not more important, than attracting new customers for a subscriber service such as Elements - the more customers we renew each months, the more premium payers get. Our research and research has shown that the $29 per months charge actually increases revenue for payers because payers remain longer.
In other words, further increases in the $49 per month subscriptions will almost certainly result in more terminations and faster times to market. As a result, the result will be a lower result for contribution payers, which is exactly the opposite of what we are trying to do. The aim of Elements is to open up a new revenue stream for premium payers and to increase it over the years.
Ever since the market introduction, authors' merits have risen every single time in every index - authors' overall merits, authors' mean merits, authors' mean merits and authors' maximal merits. They all go up every single fucking month! No! Why these key figures are rising is due to the increasing number of subscription numbers. Actually, we only added 3000 new net subscriptions last months!
Believing that this is a great way to get started on something new, we speak for the unbelievable effort of our collaborators to produce stunning works that our subscription members enjoy downloading. Because we use more and different kinds of subscription, we also plan to increase the protection we have to ensure that our customers use items as we initially planned.
Meanwhile, we are very pleased that the average number of downloads per subscription has remained constant at 12 or 13 per monthly. Indeed, over 25% of our customers are downloading less than 5 articles and 70% are downloading less than 25 articles. Although there is no maximum amount of downloading, the overwhelming number of subscribers use the services quite humbly.
There' s a whole bunch to discover with Elements, with a burgeoning subscription list, increasing premium revenue, new ways to sign up on the go, upcoming regulatory upgrades, and a burgeoning diversity of contents. All I want to know is, when I entered the elements, it was for a life of $19.99 a month as long as we didn't canceled.
The participants receive additional income, more income? Element will cut your percentage from 50% to 30% if one day? CMYK images and topics are not the best choice for a subscriber, as clients usually need much more help and update for topics than for graphical assets. How will you deal with those downloaders who have downloaded all available contents and cancelled their subscriptions after one year?
It is demoralising to reduce the income for some of my articles to just 0.05 cents. There has also been a decline in the result since December, although I had high hopes for this one. Could you give us some insight and analysis about December? I would like to ask when we can register the ingredients as contributors ??
While I know you're not really asking for our opinions, I think it was the very first error to allow folks to get every available article downloaded. Maybe there is, maybe it should be obligatory, or maybe the first week could be free, like Netflix. There could be a decrease in new subscription numbers or more folks began cancelling their subscription when they tried to raise the subscription fee from $19 to $29. Because in November there are 12K subscription customers (just after 3 months) and at the moment after 6 monthly only 20K.
Now, to keep the prize low, attract more and keep more activists subscription, Great. However, in your opinion, what makes a participant want to load more elements into elements? Hopefully you will find a way. jamesgiroux: With Elements there is much to discover. MAYBE " (and only for a while) is good for Envato (+ I don't think it's really long-term); but with each of these trends, ThemeForest's revenues see an enormous decline for writers.
Are you really expecting us to make a sale while you promote tens of thousands articles for only $29 and keep them in the marketplace for more than a months? We' re advertising our articles like mad. As soon as a member makes it to the page of our article after all his efforts in the field of advertising, he sees a giant, glossy Elements-manner.
It'?s everywhere. How does this flag appear on the page of my article? Last months, your top 5 WP topic writers got almost the same number of copies sold! It' s not a whole store, only 5 writers from one of your stores (No material than it's the most aktive category), and the WP topics are priced twice as high as the Element subscriptions.
Have you forgotten that the writers did Envato the way we see it today? Investment in your writers, make their lives simpler by putting money into your system so that the writer spends his own resources on developing innovating and more imaginative elements. Break off the writer price scheme, it makes writers try to be a marketer.
Your task is to market the articles in the system. Introduction of a subscription-based price. Purchasers should be able to use the product for its entire life, BUT they can update it and get one year of technical assistance. You may have tried to track subscription-based technology business trending (mostly niche software), but it can' t be used as you tried with Elements, but can be done successfully as mentioned in #4 above.
Are you really expecting us to make a sale while you are promoting tens of thousands articles for only $29 and holding them in the marketplace for more than a months? By the way, there is now also a large element header at the bottom of every Envato page. Aren't they able to efficiently foster element elsewhere?
The WordPress themes thing is just not to work with elements. Envato seems to have forgotten why they were such success. Are you really expecting us to make a sale while you promote tens of thousands articles for only $29 and keep them in the marketplace for more than a months?
By the way, there is now also a large element header at the bottom of every Envato page. Aren't they able to efficiently foster items elsewhere? There is a simple notion of how lacking they are in terms of merchandising; promoting "Elements" (which will soon or later decline) at their rival ThemeForest, which is now critical of reducing them.
Items will not help you and cannot help you, and it is only a temporary solution(!). but ThemeForest can. I' ve recently been hearing the tale of another writer on one of the market squares. After one year of rejection, this writer is pleased to be accepted.
Or in other words, this writer worked 365 and a half pages like mad to get through. Seeing you give away tens of millions of items similar to their work for only $29?