How to make a Classified adTo create a classified ad
Commercial advertising: Write a classified ad
A keen realtor wanted to use classified ads to create lead for a house she had to buy. However, to her amazement, her chief gave her a cool look and said, "Honey, the folks we want don't look at classified ads. "Unfortunately, there are a number of myths related to classified ads.
Unsurprisingly, these opinions are often expressed by those who have been losing cash on classified ads or just haven't done their chores. In a way, the scene is like the classical tale about the chestnut and the grape. Even though you may be wrong about the value of classified ads, this does not mean that classified ads are without restrictions.
There is no room for photographs; it is not suited for detailled texts; it is framed by a lot of other advertisements; there is no room for demonstration of the merits of a particular item; there is no room for field reports, etc. Whilst all these questions may justifiably give cause for worry, it is useful to recall that classified advertisements have merits that should not be ignored.
Advertisements are cheap. That is perhaps the greatest benefit of this type of advertisement. In fact, given the low costs, you can buy a whole range of classified ads at the price of a full page ad. Small ads are ideal for cost-effective tests. Conversely, small ads allow you to test the copy in a batch cost-effectively at the expense of a large one.
Small ads are perfect for trying out new approaches. Wherever the lyricist Ted Nicholas brainstormed for a new bay heading, he restricted his idea listing to a few only. He would then place classified ads and use the captions as a headline for each ad. Small ads are perfect for the generation of lead.
This two-tier concept means that you make an ad with an offering that asks the readers to get in touch with you. Once the connection is established, you can easily proceed with a sale talk or a live email packet. A further advantage of this is that you can create a mailinglist with potential and existing clients.
Small advertisements can be used for target groups at home, abroad and abroad. It has been said that classification is the only instrument that allows the little fellow (or woman) to be more able to compete. With an understanding of the uses of classified ads and your product up and running, it's your turn to start working on your own competition.
Below is a short summary of proposals for the creation of a classification that provides results. Being a small business owner will help you safe your business costs and reduce wastage by selecting the best publication for your classified ad campaigns. Firstly, it is the papers and periodicals that are used by your public. Thirdly, it is the publication that has a strongly classified area.
Periodicals with a large classified section are usually efficient in placing orders. While journals and papers will no doubt be at the top of your lists, do not exclude other releases. Nothing more than an information file that provides details of advertisements for a specific product.
Investigate the classified section. As soon as you have finished reading some of the articles from your public, take a closer look at the classified section. What is the best for your products or services? According to Jay Conrad Levinson, writer of Guerrilla advertising, the fact that classified ads have category is a plus for this kind of advertisement.
"Advertisements are more potent than ever because there are more rankings than ever before, so you can accurately identify potential customers," he commented. Put down a strong banner ad. As the heading is the most important part of any ad, you should brainstorm as much as possible until you find a winning entry.
Start with a full listing of the advantages of your products or services. Well, then type a heading that includes this big advantage. When struggling with using a utility in your newshead, consider a newshead that concentrates on the issue or needs of your potential customers. Just as with the advantages, just make a listing of all the issues your products or services solve.
As soon as this is done, create a suggestive heading that draws your eye to the issue. Given that short is usually better with classified ads, try to spell a heading with six words or less. Sometimes, when you stress a issue, you can get away with one or two words as a heading. "Or you could type something like, "YELLOW TOOTH!
" As well as using the advantages and issues in your copy, you can also consider addressing your audiences. "Or you could say, "EMPLOYEES WITH HIGH SALES! "If you find a heading with just one single term that attracts the right prospective buyers, such as "Accounting", "Deaf" or "Credits", it will probably be your best heading," says John Caples in his classical promotional bottle "Tested Ads.
" Hint: Classified headings can be more efficient if they are shown in capital letters or if they are shown in fat. Send a full promotional statement about your products or services. The best way to make a compelling classification is to first make a long advertising statement about your products or services and then reduce it to the right sizes.
First create a complete listing of all important items. It should contain headlines, advantages, offers, prompts, contacts (mail, telephone, email or website) and some kind of coding that allows you to know where potential customers have seen your ad. Secondly, while using your ultimative utility, create a detailled sales section that shows how your products or services will help your prospective customers.
It' gonna keep them saving up? Just go through the copy and trim any words you don't need. Say " as if you sent a telegram (earlier) and you had to spend fifty cent per word", John Caples said. That is good news, considering that classified ad users are used to this kind of speech.
You expected it and can usually easily use it. So instead of saying, "I'll give you a free report," write: "Instead of "You can use this wideget to conserve money", just write: "Save it! "Instead of using "This is a quick and simple thing to use", you could write: "Simple!
" Rather than typing, you type "Guaranteed results or your refund": You' ll type "P.O. Box 10" instead: Type a second classification and start to test. Type a second heading and test it in the same paper. Keep the same banner ad and modify the deal.