Killer Sales EmailSales Email Killer
Writing a Killer Sales Email
Typing a killer sales email can sometimes seem like a daunting job, after all, how do you make sure your email is the one that sets itself apart from the masses and is actually consulted, let alone implemented? If you look at the shape of an email, there are certain things you can do to give yourself the best chances of succeeding.
You have 5 items in an e-mail: Here you must try to ensure that you do not act as a used vehicle dealer! As soon as you get them to open the email, it's just as difficult to get their eye on the remainder of the email, if you begin the email with "Hello, my name is..." then you've already forgotten it, you've just shown in 4 easy words that you don't know the one you' re speaking to, and that's the end of the interview right there.
Rather than lose their focus, here are some opening rules that will give you a booster: At this point, you attracted their interest, you got them to open the email and then continue reading it, so now it's about dealing with them and communicating your value as a company/individually - trusting and trusting in what you're doing.
That doesn't mean you begin to make big demands to keep your focus, e.g. "We are increasing your sales by 500%, yes, that's right, people 500%! "All that does is make you seem like a used-vehicle dealer who boasts a demand he can't support. Tactics that work in these e-mails are the questions of a point of hurt they might have, e.g. is your company doing enough work?
Are you getting enough lead to sustain your sales force's businesses? That''s the part of the email you're going to give them to do, like book a meet or speak session, do a demo of your system, or download a white paper about your product/service - something that will get them engaged.
Last thing they will see will be your petition, it shouldn't detract from the major call to action, but it should contain the important detail and possibilities on which to get your contacts to ask more of you. Make it quick, enter your telephone number - no email adress ( you're already emailing your email adress), create a hyperlink to your Linkedin account and try to prevent kitschy citation.