View the film - Logo documentation. Logo is a graphic sign, emblem or symbol used to support and promote public identification and recognition. Company logo ???


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Logo (abbreviation of the logo type,[4] from the Greek: ????? Logo "word" and ????? typos "imprint") is a graphical trademark, logo or icon that is used to support and encourage official identity and acknowledgement.... They can be designed abstractly or figuratively, or contain the text of the name they represent, as in a trademark.

A number of innovations and technologies have helped to create the logo, among them cylindrical poetry (around 2300 BC), coinage (around 600 BC),[7][8] transcultural dissemination of logographical language, coat of arms,[9] watermarks, sterling marks and the evolution of printing-technique. Innovative artists of the fine art and the litho processes - such as the Rouchon printshop in France in the 1940s, Joseph Morse of New York in the 1950s, Frederick Walker of England in the 1970s, and Jules Chéret of France in the 1980s - created an illustrated stylistic approach that went beyond tonality and figuration to include parts of brilliant, shallow colours.

Dramatic children's novels, authoritarian papers and entertainment magazines created their own style of visually and editorially for a uniquely expansive audience. With falling print prices, increasing alphabetization and changing pictorial style, Viktorian ornamental art has expanded the typographical style and method of corporate presentation. Renewed interest in craft and workmanship brought greater interest in recognition to performers and enterprises and led them to create distinctive brands and logotypes.

Modernism's simple visuality and conceptional clearness as an art form were a mighty instrument for a new breed of printmakers whose logo embodies Ludwig Mies van der Rohe's diktum "less is more". "Modernistically inspirational logotypes have proven themselves effective in the period of visually rich communications introduced by TV, print enhancements and digitally innovative products.

Today's logo designing epoch began in the 1870s [citation required] with the first abstracted logo, the Basstrone. Since 2014 [Update] many companies, product, brand, services, agents and other units have used an idogram (sign, symbol) or an logo (symbol) or a combined character and logo as a logo.

A logo can include both an idealogram and the name of the firm (logotype) to highlight the name above the image, and use a distinctive look using characters, colours and extra graphics. Idealograms and icons can be more efficient than literary naming (logotypes), especially for those converted into many different characters in today's ever more globalised world.

The Red Cross (which varies as the Red Crescent in Moslem lands and as the Red Star of David in Israel) illustrates a well-known logo in nonprofit areas that does not require an acronym. The national Red Cross and Red Crescent Societies and their Federation and the International Committee of the Red Cross incorporate these icons into their logo.

Because a logo is the visible unit that identifies a company, logo styling is an important part of graphics work. The logo is the key component of a comprehensive system of corporate identities, which must be expanded to cover the entire communication chain of a company. Therefore the creation of a logo and its integration into a system of visible identities is one of the most challenging and important areas of graphics work.

There are three types of logo (which can be combined). It is counter-productive to often create new logo designs because logo designs are intended to present a company's trademarks or company identity and promote their immediate identification. Colour is a pivotal component in logo designs and an important factor in differentiating your company's name. Colour's importance in this regard is due to the mechanism of people' sense of vision, where colour and contrasts are crucial to detail vision.

Furthermore, through societal and culture conditionings, we have a tendency to gain various colour combinations and colour societies that contribute to the decoding and evaluation of logo colour. Although colour is seen as important for trademark awareness and logo creation, it should not interfere with the logo's function, and it must be recalled that colour associations and notations are not uniform across all groups, whether socially or culturally.

In the United States, for example, reds, whites and blues are often used in corporate logo's for those who want to express themselves as patriots, but other nations will have different colours that create a sense of nationhood. The creation of a good logo often involves the participation of a sales force working with the graphics designer studios.

A clear vision of the logo's value and concepts as well as an appreciation of the consumers or the audience are required before a logo can be used. Far-reaching stages in the logo designing lifecycle are research, conceptualisation, search for alternate candidate, refining a selected logo, cross-product tests, and ultimately the acquisition and manufacture of the selected trademark. Posters. Logos.

An enterprise that uses logos (word marks) may wish to have a logo that corresponds to the enterprise's website adress. For example, a "CA" logo is used by the Credit Agricole financial institution in France, the apparel dealer C&A in the Netherlands and the US based computer vendor CA Technologies, but only one may have the CA.com name.

Today, in the realm of adaptation to today's technology, a logo is reformatted from large screens to small handhelds. As sizes and formats constantly shift, logo creators are moving to a more daring and straightforward style, with heavier line and shape and plain colours. Thus the mix-up with other logo's is reduced to a minimum and the scaling between the different medias is reduced.

Twitter, Facebook, LinkedIn and Google+ use such logo's. Emblems and their designs may be copyrighted by various IP organizations around the world that provide applications for designs to be registered for legal relief. Normally, the trade mark does not lay claims to the colours used, i.e. it is the graphic element that is covered, even if it is replicated in a wide range of other colours or background.

A logo or "coat of arms" is an important way for many crews to identify a team's story and frighten people. The logo and colouring are the same for certain teammates as the teammates. Manchester United, the Toronto Maple Leafs or New York Yankees, for example, have a recognisable logo that can be recognised by any supporter of the game.

The Wikimedia Commons has logo related content. "VOC: The logo that lasts." Logo : Logo Logo : Logo : Logo Logo : Logo Logo : Logo : Logo dans l'Oxford logo (anglais britannique et mondial)". The History of the Coca-Cola Logo. "Colour of logo and distinction. Colour research and application. "New company logo. Check out the logo in Wiktionary, the free online game. This is a galery of well-known company emblems from Canada.

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