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Berners-Lee's hopes for the Web's bright prospects are beginning to fade in the face of an "evil storm" of topics such as the roll-back of net-neutrality, the distribution of counterfeit messages, publicity, and the growing polarization of the Web. Dissemination of false information and word-of-mouth on the Internet has partially explode because the ad serving system of large scale digitials like Google or Facebook has been conceived to attract people's interest.
"Humans are biased by very well-trained KIs who find out how to divert them," says Berners-Lee. Some of these sites provide a decline in ad revenues to those who produce them. It was the monetary stimulus that pushed teen Macedonians with "no politics in the game" to produce clicking bait hoax messages on Facebook that were financed by revenues from Google's AdSense automatic ad serving engines.
This worries me," said Berners-Lee, who in March demanded the regulations of on-line policy promotion to avoid it being used in an "unethical way". It has since become known that Russia's agents have purchased micro-directed policy adverts targeting US constituents on Facebook, Google and Twitter. It' not a democraty-that's who's chosen to put in the capable hands of the most rigged corporations out there," Berners-Lee said.
He said it was not too late to reverse things, provided humans question the current state. "We' re so used to these things being tampered with that they make you think the web is working that way. "A problem with global warming is that humans recognize that we are dealing with man-made substances.
"It' already got worse," he said, referring to the withdrawal of the Obama rule book to safeguard netneutrality. Network neutral, which some have called the "first change to the Internet," is the concept that the ISP should handle everyone's information the same - whether it's an e-mail from your grandma, an Episode of Stranger Things on Netflix, or a wire transaction.
Ensuring that the major wire ISPSs, such as Comcast, AT&T and Verizon, cannot select which information is sent faster and which Web pages are paid, locked or restricted based on which publishers are paying a reward. The US Federal Communications Commission (FCC) in February 2015 approved stricter regulation of DSLs as utility companies and the establishment of net neutralism.
Berners-Lee, who is in Washington and calls on the legislator to rethink the rolling back, takes a different view and mentions problem areas in which Internet Protocol (ISP) providers have infringed net-neutrality. The Verizon company was blocking Google Wallet from smart phones when it developed a rival portable payments provider. "I didn't have to ask Vint Cerf [the parent of the Internet] for authorization to use the Web when I created the Web," said Berners-Lee, who previously said that the Web should continue to be an "unauthorized place for creative activity, to innovate, and to express opinions.
Berners-Lee said these mighty gate-keepers are controlling web connectivity and threatening innovations by allowing them to choose winner and loser by reducing or stopping them. Therefore, it makes good sense to treat the ISP as a utility.