Prospecting EmailE-mail prospection
Don't mail potential emails like this - please!
E-mail must be a central component of your prospectus policy. Policy analysts don't often respond to the telephone and don't often contact you when you post a note. However, with the vast amount of information that goes into your inbox today, every individual phrase in your email to a policy analyst needs to be thought through well.
The majority of the sellers I speak to have a really tough time struggling in a brochure email with "What should I say". In the following you will find an example of a typically (bad) brochure e-mail which I get on a regular basis from sellers. And to be honest, he has no idea that he screwed up because he worked so hard to create the flawless one.
Take a look at this and then use my Email Messaging Analyser to find out if your prospecting email meets the requirements. Here is his news with my comment in italics: Jill, do you know who in your organisation is in charge of diagnosis and resolution of your website and web & mobile marketing related problems of efficiency - especially those clients you can't find on the web (unless they know the name of the business they're looking for), low volumes of business or a low customer turnover rate?
I' ve worked with a business and we help businesses resolve these kinds of problems. One thing he hasn't considered is that I have a million e-mails in my mailbox that I am desperate to get through as quickly as possible. What does it take to attract the interest of a decision-maker via e-mail?
Or is it even possible to formulate an compelling statement that forces prospective customers to immediately click on "Answers" and arrange a meet with you? Humans like you have created prospective, succesful e-mails. A salesperson sent an e-mail to the chief executive officer of a business and only eight moments later received a response requesting a telephone call.
Other sellers had been trying fruitlessly for month to get in touch with a decision-maker. E-mail prospecting is a capability that requires practical and strategical thought. Use my Email Message Evaluator to find out what you are doing, namely to create your own issues. Next, please go ahead and down-load my email sale toolkit to find out how you can modify your news so you can create this very important one.
Putting yourself in your head is the secret to your triumph. You can now dowload the Email Message Evaluator and Email Business Kits.