Quarterly Sales Plan TemplateTemplate for the quarterly marketing plan
It'?s the fourth of the month. Quarters are the ideal times to meet your big objectives - probably two to five years or longer - as well as your week-to-week plans and day-to-day actions. Quarters are the way to implement your strategies to achieve your corporate objectives. It is long enough that you can do useful work sessions that together help you achieve your long-term objectives, but brief enough so that you can often adjust course and keep your mind focused.
Shortly I will be sharing the size we are using for our unilateral plan of action, but first I would like to say why I stress the need for a unilateral plan. We have learnt from the experience of training more than a hundred organizations that, in the hurry of everyday life, you need to be able to see your business plan as a whole.
When your plan has two or three pages (or, God forbid - 14 pages!), you just won't use it every weekend. Every three months, we coaching our corporate customers to evaluate their company's quarterly plan of actions. Becomes a clear accounting instrument and global positioning system to make sure your teams focus on the right things and reach the right landmarks on schedule.
Since your plan is a page, you and your staff can take it in at a glance. Working with a quarterly one-page plan of approach, this disciplined approach has resulted in our client businesses experiencing an overall 32% compound year on year increase inoaching. This is what our reformatted activity schedules look like.
Areas of focus are the most important areas in which your company will be the focus in the next three months. However, in your focus areas this quarter you will be investing some of your best assets because you know these are the areas that will really help you grow and grow your company.
Join your management on a quarterly basis and choose up to three focus areas for your organization this year. Possible focus areas could be: As a matter of urgency, I recommend that you restrict your focus to no more than three areas for the quarterly period (in many cases it may be better to have only one or two areas for the quarterly period).
So why should you restrict your business to three main areas? When you divide your business too thinly, you and your staff will partly do things instead of doing a few important things that actually create value for your business. So, choose your focus areas with care and allocate your ressources to achieve something specific in those less, better areas.
Well, now that you have selected your three focus areas for the quarterly, the urge is great to immediately present your actions to them. Stage two says that you should first stop and clear your performance metrics for each individual. How would you have to achieve in this quarterly period to be successfull in this focus area?
In general, we recommend that you select performance metrics over which you have complete command (or at least a great impact). It is important to look for criterias that are as objective and quantitative as possible. Too jurisprudential, you can get to the end of the trimester without reaching an agreement on whether you were successful.
We also recommend that you select a "KeyPerformanceIndicator" for each focus area, which you can monitor. When you use these KPIs to assess your business, you know if your business is on the right path to be successful in this key area. Each focus group's achievement metrics give you a benchmark against which to gauge your achievement.
By defining your performance metrics for each focus area, you have a clear indication of what actions you need for the period - most of your actions will be evident. Finally, the most important actions and landmarks you need to achieve to meet your performance metrics for each focus region in the next three months are outlined.
In order to keep your plan on one page, you probably need to divide each focus area into five to seven stages of activity and miles. Whilst your plan must be sufficiently specific to direct your activities, it must not be so specific that you might find yourself feeling overburdened or lost in the minutia.
Select a member of the project group for each activity that will be finally in charge of completing the activity by a certain date. Whilst you can have several persons contributing to a particular move or moves, you need to select one who has the responsibilities and authorities to take that move and do it well.
It is this awareness of responsibility that is decisive for your future sucess. For a 20-minute tutorial on how we conduct our strategy with our customers to create their quarterly plan of actions, click here and take advantage of our free scaling tool kit. Of the 21 videotapes there are, one is exactly that - I go with a shopkeeper through the creation of a one-page plan of actions.