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Seven main themes that will predominate the retail sector in 2018
smartassistantant' chief executive officer, Markus Linder, takes up the 7 digitally driven retail trend this year, from AI and increasing personalized experience to speech Shopping and branding that ultimately becomes a retailer. As the number of high-calibre retail and trademark victims in 2017 shows, it empowers everyone and everyone and inexorably changes the play.
Discussions about AI, voicemail shoppers, proactive hyper-personalization, same-day deliveries and other advances that once seemed far away are now ripening. Brand owners and merchants need to strap on their seatbelts and take a serious look at fully leveraging today's technologies to renew and transform their obsolete businesses. Those are the seven main themes that will be dominating trade in 2018.
There are many indications that AI 2018 will not disappear: interest among companies in AI has grown, more college enrollment in Stanford's first AI and Mechanical Education courses has grown, the number of AI paper produced has exploded, and the number of KI start-ups has grown 14-fold since 2000.
By 2018, we'll see techies like Google and Amazon focusing even more aggressive on AI, and more companies will find out how they can use conversation chats, advanced online consulting and advanced online wizards to give humans what they want: advanced ease. By the end of the diurnal cycle, you will not be gauged by the technologies you use, but by the value you can offer your clients, in terms of timing, comfort and expertise.
Can you help your clients be more effective and intelligent? Throughout the years, the omnipresence of these technologies has been blurring the boundaries between people's life as digitals and off-line. A mixed experiance has been spawned in which humans do not want to divide the two and want to sail smoothly between the two world.
It functions as an enableer, an adhesive that links relations that are present in the off-line and on-line worlds. Buyers' favourite store must be part of this human-digital journey, becoming fundamentally more personal - off-line and on-line - to establish and develop relations. By 2018, companies that are focused on developing personalised on-line and off-line content will win.
Enterprises that know what customers want, ask the right question, and use information to make purchasing simple, easy, and dependable. ZOO's Abigail Posner, Head of Strategic Planning, and her ZOO staff, Google's agency and brand think tanks, call on organizations to grasp the "little why" to decipher the bigger "why" in terms of people' behaviors, momentum, actions or prospects.
It is from there that companies have the right framework for "how" to make high-quality, appealing and meaningful outcomes. SMARTASSISTANT supports companies with our help of our integrated solution for digitally adviced products that help them better understand their customers' needs and enable this type of smooth, customized on-line and off-line engagements. "is to be more people.
" According to him, the way to this is to be a digitally trained man, not a digitally trained machine operator. Emphasis is placed on the customer and uses technological means to reach a target or resolve a situation; emphasis is placed on technological means to get out of the way. The topic of our program Creative Advice Online is also the topic of our program Creative Advice Online!
28 June 2018, in New York. Given that these technologies are already so strongly integrated into our everyday life, we are usually too dependent on rapidity and shortness. Paradoxically, the more information and technologies we bring into our life, the more important our judgement, visibility and trust are.
Humans want to rely on the fact that enterprises give their best. The Edelman Barometer 2017 shows, however, that distrust is great not only of the governments and official bodies, but also of business. By 2018, it will be business crucial for organizations to restore confidence by training clients, helping them deliver value, confidence, focus even more on keeping promise, being truthful and authentic - before, during and after interacting with your brands, off-line and on-line.
Companies must become basically trustworthy consultants. In addition to faces collective redress, the firm has threatened the confidence of its most trusted clients, as the public cry in online communities and online communities shows. This shows that the characteristic picture of the anonymous, featureless business operating behind chilly stonewalls vanished a long while ago and will become even clearer in 2018.
Whereas in the past it was about the deal, it is becoming more and more about establishing a trusting relation with clients on the basis of people. Confidence will be the most important distinguishing feature between businesses in 2018 and the coming years. It' s finally up to you to say good-bye to the clear distinction between brand and dealer.
Years ago, brand names could be hiding from the consumer in some industry estates, where they concentrated on developing new product. Supermarkets on High Street handed them out to the people. Whilst brand owners had to concentrate their market activities primarily on increasing distribution among distributors, they now need to do more to differentiate themselves - on-line and on shoplves.
During the buying trip, 89% of buyers visited the brands' sites, one in three buyers bought directly with the stores, and 87% of buyers preferred to buy their goods directly when the options were available. That means that makes must take a more consumer-oriented than product-oriented view. You need to promote a stronger bond, because when buyers are visiting a retail store to make a buy, that mark is at the forefront of the customer's minds by gathering and using information from sales and information about user preference to interact with them at a more private layer.
It is the only way for a brand to grow (or maintain) brand loyalty as well as gain access to markets in this fiercely contested world. Retail brand ing and retail consolidations are also exerting pressures on retail traditions. It can now use this information to test and test innovation approaches to make purchasing more comfortable, such as forecasting buying behaviour for each buyer to hyper-personalize interaction.
We cannot underestimate the value of own labels for the retail trade. They are not only far more lucrative than brand-name goods, but also own-brand articles are increasingly becoming a differentiating feature in a retailer's assortment. The year 2018 will be the year in which both retail and brand will be able to differentiate themselves and further develop their performance promise.
It focuses on the capacity to interprete information in order to better understanding the needs of their clients and to maintain deep relations in order to create long life and maintain a customer loyalty to them. Immediate satisfaction is another key word on which companies will have to concentrate even more in 2018. It has made them think they can do more in less and it has also shown them how self-reliant they can be when they get the right molds.
Gartner says 72% of consumers choose to use self-service to do things and solve problems themselves, rather than pick up the telephone or send an e-mail. By 2018, we will see more businesses re-evaluating their self-service policies and managed remediation efforts to improve the online experiences and eliminate unneeded hurdles for B2C and business-to-business-clients.
To them, 10 seconds of wait now feel like 10 min, so companies will be on their way to modernization by 2018. Every fifth US customer has already made language sales via Amazon Echo or other online wizards. A further 33% are planning to do the same in 2018. It is about showing how a technique that was once just an inspiration can quickly become part of everyday life.
There has been a growing tendency towards voice-activated wizards for some considerable amount of now, and this is likely to skyrocket in 2018 as more and more users begin to appreciate the comfort they provide. Speech based purchasing has been the preferred way of doing business for thousands of years, with 43% buying by speech. Voices are just the most intuitive interfaces for people and the most easy way for us to interact.
According to point (mouse, e-commerce) and contact (finger, cell phone commerce), speech (voice, v-commerce) is the next step - far ahead of gesture, expression and emotion... but that's another tale. Whereas only a few enterprises have developed linguistic technologies related policies, this will shift in 2018. Enterprises will be compelled to think about what roles they can perform in this context, how they can seamlessly create their own purchasing experiences through speech.
In 2018, if they disregard the vote, there is a risk that they will be abandoned. Consultancy is an indispensable tool in an enviroment that depends on speech only. However, many companies need to improve their wireless experiences even before they begin to shop for voices. Do you know that a fourth of all e-commerce spending in the U.S. comes from a portable phone?
Currently, in the US, mobile phones represent 19% of total e-commerce revenue, with this proportion set to increase to 27% by the end of 2018. The UK expects that by 2020 mobility will make up two third of e-commerce. By 2021, the proportion of m-commerce in total worldwide on-line trade should even be above 50%.
However, this does not mean that you can anticipate your clients migrating from your desk top site to your portable siteutomatically. As we see, the integration of virtual consultants is an efficient way for companies to optimise their web sites. With a few simple steps, a professional consultant will find out your customer's key needs before he curates and recommends appropriate product - no need to pinch or scroll.
That' s crucial: 85% of shoppers will not return to a portable website if they have had a poor buying experience. However, the consumer is not going to return to a portable website if they have had a poor buying moment. But the good thing is that very few shoppers are currently satisfied with most of their portable retail adventures, so there is a way to stay one step ahead of the competition by getting to work and enhancing your portable CX.
By 2018, brand names and retail stores will have no excuse for a suboptimal mobility outing. It is the entry level during the research stage of a user before the sale. Unless you evolve your roadmap for the portable user experiences, it will be a tough battle to expand your e-commerce franchise. In summary, it can be said that the most important issues to be considered in 2018 are: