Sales copy TemplateCopy for sale template
6-digit originals for sales copies: This is our formulation for creating sales documents that can be converted.
These are two plays that go into composing a large copy of a sale, whether it is a landings page, a sales page, an e-mail or a blogs post: There are the contents or the real words you use within this framework to, as children say nowadays, directly affect your audiences.
They need BOTH items on the spot to create stunning sales texts. Remember the pictures humans make on wineyards and colour night? Could you obey the directions, place the right colours in the right places and get a final result that looks similar to the pattern the instructor created?
My sis and I aren't the most talented artists on the world. But if you were to concentrate only on the information and not on the real speech that goes into each and every single element, you could look at a sales issue that way:
They are all laid out one after the other - all pointing in the right directions for your reader: to buy your products. The sales page is the place where you design your products, what they do and why your public wants them. It is also where in fact folks get their ccredit cards out and buy your products.
This is a brief page that you use to create your sales lead, which can be converted into sales when you are finished. Here you are offering your audiences something they know they want in return for their e-mail addresses - and the assurance that more good news will go directly to their inboxes.
Sale e-mails are e-mails that you submit to your mailing lists when you have a purchase prepared. Connect a number of them together, you will receive a sales hopper with which you can direct persons from your e-mail lists to your sales page. What do I do to get folks to open and view my e-mails?
Posting on the blogs can be anything from in-depth how-tos and case histories to fast hints and fun one-on-one tales. Blogs' main objective is to inform and engage your audiences - but if you are strategically focused on the issues you are covering and how they are integrated into your products, they can also be a strong sales force.
Here, too, models supply the necessary structures. And the second is to fill this up with the right idea and the right voice to get your products sold to your people. Then put those words in your copy. We don't just speak to them: we record what we have learned in a practical instrument known as the Customer Desire Map.
Customer Desire Map is the place where we understand the current, accurate speech in which our audiences speak about their wishes: Here is a copy of the Customer Desire Map for one of the main product on our affiliate site, I Will Teak You to Be Rich: Find Your Dream Jobs. Find your dream job is an old course that helps your pupils find a career they like - and pay what they're good for.
This is all great material that we can incorporate directly into our sales materials. So, let's see what it looks like when we take these insight and put it to use on the original we've shown you for one of the most substantial sales copywriting items you'll ever write: the sales page.
We have already shown you the six-part formulation with which we are writing excellent sales pages: Now let's take a look at what happens when we fill out this template with information from the Customer Desire Map. The Find Your Dream Job sales page brought us more than $284,000 when we started it in 2017 - five years after the course was first set up.
Thats just going to show you how if you type copy that hits a nerve and gets at the roots of what your audiences think and believe this work can be serving you for years down the line. Next we come to the introductory section, where we present the issue facing our audiences in exactly the kind of speech we described it in:
We still use the Pains & Fares and Barriers & Uncuntainties section of the Customer Desire Map - the distinction is that we now show our readership how our products will help them break down these anxieties, break down these hurdles - and achieve the results they were looking for.
And if the reader is still standing at the edge of the door after looking at the award, it is the testament - where we use their hopes and dreams to show them that human beings have reached theirs by participating in the Dream Job-Programme. Lastly, the call to act - where we close the loop by drawing on the hurdles and defences that we began with in the news and challenging people: will you keep those hurdles in the way of everything we have shown you on this sales page?
We could have spend whole day or even week without the Customer Desire Map looking at this template and asking ourselves: What exactly should I tell them to show them that I can help them? However, with this customer greeting card no guessing is necessary - all the replies we need are there and wait.
Here is a page with which we collected e-mails from folks who were interested in Find Your Dream Job before it was opened: As with the sales side, we start with an eye-catching headline. All these are sentences and sensations that originate directly from client research.
Next, we come to our offering, where we present some of the great materials we have created to neutralise these concerns and concerns, break down obstacles and obstacles and bring our clients nearer to the dream job they hope and dream of: Lastly, we end up with the opt-in, which is about giving humans the opportunity to use these assets by entering their e-mail (with a soft memory of what's at stake).
After trying our hand at using a fairly structured e-mail system over the years, here's an overview we found that's the most efficient way to get our audiences to open, view and click through our e-mails: P.S. How do the Customer Desire Map come into the game? Let us use this e-mail from the latest release of Dream Job Sales as an example.
But in this particular case we kept it quite simple - just an indication that Dream Job is open and accepts registrations. However, since the reader has been listening to Dream Job for some time, they are prepared at this point in the hopper, and we can get right to the point.
Let your name also fall in some other places in the text of the e-mail (make sure it makes good use of the copy flow). And we did it with a recent e-mail - and it didn't go unreported. Next, we immerse ourselves in the text of the e-mail with an opening line that attracts the reader's interest and interests him in what the remainder of the e-mail will unveil.
On of our preferred ways to write startling, unanticipated sales e-mails is to neglect the subject - begin the e-mail with a tale that exemplifies the point we're trying to make - but do it in a funny, unusual way that surprises the readers. This e-mail starts with a tale about the poor relation of our CEO Ramit's friend's boyfriend.... but we use it as a secret back door to the Customer Desire Map concept we want to explore: the concept of unification.
KÖNNEN You CAN find your dream job - and we can show you how. Eventually we come to our Call to action, where we ask you to click on the sales page to find out more about what Dream Job can do for you. EVERYTHING, where we're just trying to get the reader to click on the links and go to the sales page, we're still using emotion and thinking that we've learned from students:
Thereafter, it is a staff Signoff to remind them that there is an real individual behind this particular item, not just a unnamed company (people buy from people), and a P.S. to remind them that there is a finite amount of action for them. P.S. What's better than ONE sales e-mail? Quite a number of sales e-mails!
Distribution e-mails do not pass in a void - they are part of a hopper, a set of e-mails that take the readers on an emotive and intelligent trip. Blogs are a great way to give your audiences a delicious, tempting bit of what you're delivering.... and make them come back for seconds, a third and all the fucking time.
With regard to the proposal, we have found that a straightforward, three-stage approach works best: Let's take a look at one of the blogs we have written in the context of Find Your Dream Job: Here we give our fellow human beings a task: try out these technologies for yourself and see what happens.
So if they take the step and it works, they come back for more guidance - and we are prepared with a landing page, an e-mail hopper and a sales page when they do. Here you have it: four different types of sales material, all based on the Customer Desire Map and the real words we listened to our people.
Thoroughly filled out a Customer Desire Map can generate tens of different sales pages, land pages, e-mails and blogs posting concepts - all guaranteeing that they will reach your audiences because your audiences are the ones who tell you to even talk about them. We have shown you how a greeting card can help you refine exactly the idea you need to convey by assisting you in making your audience's imagination clear:
However, there is much more to be learned - and we can show you, beginning with this movie about making delicious copies (without having to write a single word).