Sales Letter TemplateMarketing letter template
12-stage, child's play letter template for sale
Result orientated mailings must target some or all of these concerns in order to be impact. This 12-step sales letter template was developed to resolve each of these issues in a thorough, methodological set of copy-writing strategies. It is important to recall that individuals are encouraged to buy on the basis of their emotion and to vindicate their buying on the basis of logical reasoning after the sales.
That means that every stage in the letter mail processing must be based on the reader's emotion, up to a point where he is driven to act. That' s right - there are only two things that really get things going and they are the promises of profit or the anxiety of losing.
From the two, it is the anxiety of losing that is the more powerful motivator. Mm-hmm. It'?s because it speaks to the apprehension of losing. There are seven "universal motivations" behind the promises of profit and dread of losing, to which everyone reacts. No matter what kind of products or services you sell, you must place them in such a way that their advantages offer one or more of these universally valid reasons.
Ultimative motivation is what humans "really" want. Your products or services are just one way to offer these advantages, so make sure your sales letter is focused on these motivation drivers. Knowing what prevents a particular individual from buying and what drives a particular individual to act, let's check the 12 items in a compelling sales letter.
Suppose the learner has opened your cover, the next thing to do is attract their interest. is the first thing your readers will look at. When it doesn't attract their interest, you can say good-bye to your letter. Humans have a very brief period of attentiveness and usually send their post via the trash can.
Unless the headlines call for them and arouse their interest, they'll just stop and discard your letter. Below are three header generation submissions that have been shown to attract interest. Humans like to know how to do things. In combination with a strong utility, the heading "How to" always attracts people's interest.
Actually, it's probably the two most potent words you can use in a byline. Humans always want to know "insider secrets." "in which other human beings are not initiated. Knowing is might and those who have it are feeling mighty. Recall that human beings are more driven by fear of losing than by the prospect of profit?
Now, the "warning" heading is screaming scare. Warns" requires attentiveness and, in combination with something that interests the readers, is a very potent scoop. Readers should say to themselves, "Yes, that's exactly what I feel" when they are reading your copy. Humans are such habitual humans that we hardly ever alter our way of life if we do not experience large quantities of soreness.
It is the part of the advertising letter in which you courageously assert your right to be able to solve your reader's dilemma. This section introduces you, your products and/or your services. Free the spirit of the readers by saying that they don't have to fight through all their troubles because your products or services will resolve them for them.
Most of the time, after you've imagined your products or services, your readers will think, "Yeah, sure, he can solve my problems. Renowned businesses (or individuals) with whom you have done deals. As you read this section, your readers should get the feeling that "you were there and did it with great success" and that the readers can look forward to the same results.
It' s up to you to tell the readers how they will profit from your products or services. Don't make the usual error of saying everything about the properties of your products without discussing the advantages. Like I said before, not so much about you, or even your products or services, but about what it will do for you, is what interest them.
You can now enter all the functions of your products or services on the menu on the far right. Consider the apparent advantages and not so apparent advantages of each function and put them on the right side of the page. Much of the times, your products will have latent advantages that of course won't be in people's minds.
Consider every possible use that your readers can get from your products or services. Often, individuals will buy a good or services that is only one of the advantages you cite. Once you have presented all your advantages, the readers will begin to question you again, although they want all your alleged advantages to be secret.
In order to establish your own credentials and authenticity, present your readership with test stories from your happy clients. Test stories are strong sales engines that show that your needs are there. In order to make your endorsement even more impressive, you should integrate images of your clients with name and address (at least town and country). The majority of people will not call, but it is a strong message to give their full details.
Add descriptive explanation of the advantages of the additional goods or service you provide to increase the value of your offerings. Keep in mind that humans have a built-in anxiety that they will be cheated. Often have you bought a certain item and stayed with it because the retailer did not want to return your cash?
When you are not convinced enough of your products or services to give a powerful warranty, you should think twice about making them available to the world. As you can see, most companies already have a powerful warranty and do not keep it up and blow it for afraid that many do.
These guarantees cover an annual period and ensure that you get special services (in this case it is money). Tip: Your proposal can be so good that it won't make folks believe it. Once humans start reading the reasons, it will help them to conciliate your compelling proposition in their minds and make it more credible.
The majority of individuals take the initiative to respond to an offer, even if it is compelling. But there are many good reason why individuals hesitate to invest in a product. In order to encourage them to take measures, they usually need an additional stimulus. When I said that humans are more driven to act for the sake of losing than for profit, do you recall?
That' exactly what you do when you squeeze shortage into your letter. Get some of it. Generate a sense of shortage by saying to your readers that either the amount is finite or that your offering is only available for a finite timeframe. Don't expect your readers to know what to do to take advantage of your offering.
Their call to act must be "action-oriented". Put your call to trade into practice in your letter. When you ask the readers to call your free information line, perhaps some of the respondents could say: "When I phoned your free information line" or in your quote you could say: "When you phoned our free information line...".
If you then give the call to act at the end of the letter, they will not be amazed or upset. It' gonna agree with what you said in your letter. Good sales letters will keep arousing emotions until the end. Indeed, your letter should still arouse emotions after your call to act.
Tell the readers with the policy "risk of loss" what would occur if they did not use your service. Attempt to draw a graphical image in the reader's head about the implications if you do not act now. Whether you believe it or not, your P.S. is the third most common item in your sales letter.
When you have used shortage in your promotional letter, add your call to trade and then remember them to the restricted temporary (or quantity) supply. You' ve got a strong sales letter now. With this 12-step formulation, anyone can create an actual sales letter that will sell. Below are a few additional hints to help you create an even better promotional letter:
Hint #1: Type the features/benefits - The greatest obstacle to typing a great promotional letter is the first step. A lot of guys are afraid of text. A way to start your letter and create a useful guideline for your letter is to create a feature/benefit sheet. Pick a deck of 3 x 5 maps and put all the functions you know on one side of the maps.
You then flip the card over and add a value for each mark. You have begun your letter and created a shortlist of advantages that you can use to compose it. Hint #2: Once you have finished the letter, leave it for a tag or so. It allows you to be more impartial when editing your letter.
When you have just been spending the last few working on it, you will have a tough time finding the errors or changes in the letter because you are just too near. If you see a great ad or get a particularly powerful letter in the email, keep it in a convenient place that you can access again and again.
Hint #4: Before you begin your sales letter, create a client profilesheet by recording everything you know about your targeted clients. A few great writers present a photograph of a tipical client in front of them as they type to recall who they are typing the letter to.
Hint #5: I often get the question: "How long should my sales letter be" and my reply is: "As long as it has to be. "Every part of your sales letter should set up your case. Â If it will take page to set up your case on , then that's how long your letter should be; however, I use a 24-page commercial letter to successfully market one of my Items.
For most anyone, a high-performance commercial letter can be written by following just this 12-step easy procedure.