Sales Mailselling mail
Writing a Killer Sales E-mail
The majority of sales e-mails have a return quota of around 1 per cent. Or in other words, if you are sending an e-mail to 100 prospective clients, only one will contact you. Allow me to tell you how to create sales e-mails that achieve much higher rates of responsiveness. Each sales e-mail consists of three parts:
It'?s the break. That'?s what the receiver sees in the mailbox. There is the subject and the first 20 or so words of the e-mail. Fascinating openers open the e-mail; dull openers skip or delete the e-mail. Use. It'?s the flesh of the e-mail.
When the benefits are clear and comprehensible, the e-mail is scanned; when the benefits are arcane or complex, the receiver will ignore them. Here you tell the receiver what to do next (e.g. the "Call to Action"), along with your contacts. When the NO switch is uncomplicated and straightforward, you will receive an answer.
This example is taken from a live e-mail. For your information, the above e-mail is, if anything, better than most. It is unlikely, however, that this e-mail will be opened, as the receiver will see this in the mailbox (the opener): Why would the receiver take charge of your aspirations for his time?
There is a possibility that this e-mail will simply be erased. Let us assume the receiver opens the e-mail. On this point he or she sees two text blogs (the benefit): Reading these two sections thoroughly, it is quite clear what is on offer. Let us assume that the receiver reads and understands the use.
Should the receiver visit a website? Obviously, if you study thoroughly, you will find that the prime call to operation is a requirement that the receiver calls and requests a demo. Here is a new version that is much more likely to get an answer: Probably this e-mail will be opened because the opening is interesting and expressive for the receiver of the target:
Once opened, this e-mail is likely to be viewed and heard, as its usefulness is simple: After all, this e-mail is more likely to receive a replies since the call to trade (an implicit "reply to this e-mail") is quick and easily executed: There is a good chance that the receiver will react by clicking on answer, opening an e-mail chat that could ultimately result in a demo and a salesperson.
In summary, killers' sales e-mails (those that receive many responses) are brief and easy, with an opening that is fascinating, an advantage that a client can readily comprehend, and an advantage that has an easy call to action to execute.