Sales Training Manual Template

Writing a sales training manual

Small-sized companies must work to make their goods and service offerings critical to their business development and prosperity. Just as importantly, your sales force is the car that puts your product and service in the customer's hand. Make sure you improve the skills and expertise of your field sales force with a high-quality training manual.

Produce a sales training manual that gives sales people the skills, experience and toolkit they need to surpass themselves. Describe the jobs for each point of sale in your organization and complete each full list of jobs in the training manual. Add hourly rates, expected services and sales rates to your jobs.

Add information about the most important characteristics and advantages the sales representative needs to understand - especially when compared to competing goods or solutions. Write sales script for agent for each item or every servic. Integrate your own script for phone calls, personal calls, sales and follow-ups.

Ensure the script is as comprehensive as possible, taking into account popular customer pretexts and opposition. Insert a copy of all order sheets and corporate documents into the manual. Please fill out each sales information sheet as an example of how to use the sheets. Describe any application or piece of softwares required for the sales proces.

Give full directions on how to use the softwares, for example, photos that illustrate how to use the softwares. Build a "Tips" section with proposals and invaluable sales techniques used by sales people who are successfully working in your sector or business. Add graphics, charts, photographs and charts that show how the product or service works.

Use this section to help new employees become familiar with the sales processes, and some of them may be useful in explaining a product or service to you. Create a new glossary and place it at the end of the manual. Easily include empty pages where sales representatives can create sales activity memos.

Renumber the pages and build a sitemap so the sales representative can find information quickly and simply. When pages of the sales manual are appropriate for use by the client - e.g. charts and photos - place these pages in a dedicated section intended for client use. A sales representative can make a copy of these pages and use them in the sales processes.

Utilize a large typeface, thick headings and sub-headings, and lots of graphic illustrations to make a user-friendly manual. Maintain the sales training manual up to date on a regular basis. If you are adding new product or service, please do so as soon as possible. Kathryn Hatter is an experienced home teacher and an experienced horticulturist, chef, quilter, chipper, chef, decorator as well as designer of digitally created graphic art.