Sell ThemesSelling themes
Hints for the design and sale of themes (with success)
Naturally, if topics are well structured, addressed by a sophisticated client basis and the client is well handled even after the sales, they can certainly generate revenues.... However, you need a blueprint; you need to know your customers' needs and where they are shopping to meet those needs. Let's discuss the three phases of theming: sales, design and maintenance.
The majority of themed designers do not make enough sales because they are looking for a client basis that does not exists; they let their zeal to try out unusual new fashions determine the result of their design. When you wonder why "selling" comes before "designing," it's because you need to find out where the market is and then deliver what those consumers are looking for.
Try to keep "the most wonderful topic of all time" from being designed and uploaded by standard to the largest webmarkets. Larger thematic markets concentrate on focusing on their top 5% of vendors. When you' re not just that, it's tough work to find your motive among the other 95% of vendors.
You' re a pin in a thematic heap of hay. Although it doesn't harm to widen the wing far and wide, it does take a long wait for marketers, and many themed companies are wasting a great deal of it by selecting "all" as their destination (i.e. posting on the largest and most saturated marketplaces). Begin with a look at CMS storefronts like WordPress.
Simple HTML/CSS themes are okay, but they don't work well with CMS's - a great deal of work (customers don't like additional work!) is needed to turn HTML into useful CMS themes, so don't make your topic center around lean HTML content. There is an infinite number of WordPress themes to select from, a bunch of competitors, so why not adjust the emphasis a little more?
When you create an e-commerce topic, you can sell it on the Storeify space, or you can sell blogs directly on the Ghost space. You have more clients? The majority of clients who are looking for a topic will first turn to their own CMS market place, as all the topics mentioned have been developed specifically for this CMS; this is where the need lies.
The majority of market places have built-in filter searches - WordPress does - to see which category have no high-quality themes, or use traditional community searches to find out which type of themes are in high popularity. Skipping the apparent hint that neat layout with documentation coding (for code-based themes) and appropriate naming (for UI kits) is a must, let's concentrate on your overall concept for creating useable themes.
Adaptability is the enabler for developing extraordinary themes. Clients realize that themes are selling to other clients, and they also realize that your topic may not be 100% tailored to their needs - they will at least want to optimize it a little. When your design can't be easily changed, it has very little hope of success.
Clients need to know this before purchasing, so it is important that you create a descriptive document that will inspire trust in the subject matter, along with some kind of subject matter document that the client can relate to if they are trapped. Even though these concepts are mainly relevant to drawing ressources, they can also be used on encoded topics, and they answer the question of how far you should go to show how to use your drawing.
Should you just make a copy of the original set of tools and let your clients enhance it with their own unique features? Now that knowledge varies from client to client, it is best to provide a little of both: a segmentated utility toolkit that allows clients to design their own layout, or full samples where clients may be able to optimize one or two things.
Tip: If you encode your designs and don't just provide a single drawing template, try something like a bootstrap where the docs and classification Styles are already in place, all you have to do is build a virtual template over the basic bootstrap template. You' ve designed it, you' ve posted it to a market place (or several) and you' ve even made some sale.
The care of a topic and the continuous care of our clients are actually just as important as the design of the topic itself. Choosing a topic, clients will almost certainly look at the review to see what former shoppers have said about it. Build and manage your own document (or at least a succinct FAQ) from the beginning, and if your topic grows over the years, so that the vast majority of your clients can access it without waiting for your answers when they need help.
Responding to your topic related queries and providing client assistance is an excellent way to turn interested shoppers into paid clients and get feedback, which will eventually lead to more paid clients. Hearing your customers' enquiries will also help you better understanding their needs (i.e. demand), which will help shaping the next phase of your topic.
Designing, programming and marketing themes can be great fun, but it is important to keep in mind that the idea behind the adventure is not to build a virtual children playing area for yourself. The design should resolve issues, so pay attention to your clients and their needs.