Simple Photography websiteEasy photography website
The 15 best qualities of successfull photographic sites (and how to do it)
The photo website is in the forefront of your company, it is the first point of reference for your customers or your supporters. Although every fotographer imagines his website differently, there should always be some detail available. After working with many different photo professionals, I have seen samples of how great web sites are created and what helps make them successful (and always try to do the same thing in my work).
In order to help you achieve your photographic commercial objectives and build a compelling website, I have put together a 15 feature set listing of photo sites. They' re good whether you're just getting started looking for instructions or just need to update the site. The value of ease has been recognized by succesful professional photographers to focus on the essential and eliminate the wasted.
So, even if you have a large amount of contents on your website, you should try to organise them in a simple way so as not to get them confused and to entice them to exit. Achieving a good degree of ease (without compromising usability) is really difficult! Due to the fact that many fotographers have to fight with it, I have treated the subject here in a separate article:
Take into account minimumism in your photography website. Ease of use will help you prioritise the most important things and create a better browser environment for your people. Learning how to narrow down your visitors' choice and try to navigate them through the site, simplifying your site layout and graphic, and highlighting only the key items on the page.
Here is an example of a simple and efficient photographic website: Nothing on Michael's website will distract you from the great introductions, there are no cumbersome Splashpages, Popups, strange backgrounds, stuffed items or such "fluff". Sometimes the photographer is too busy with the design of the website at the cost of user-friendliness.
There are 83% of website users who quit a website because it needs too many hits to get what they want, that's a big number! Just giving some tips to all the people out there would make your contacts as easy as possible to access (also in the bottom of every page) and make the contacts as easy as possible.
Good news: beautiful & neat designs, contacts in the bottom line of the whole website, "contact" last in the menue. Not so good: no e-mail addresses, no "tel" hyperlinks for telephone numbers, too many (required) contacts forms, a little annoying slide show. See the full story for a detailed overview of what you can do today to enhance your photo contacts page (along with sample/screenshots as other photo professionals have done well).
Having a photo log on your website gives you a great chance to continually present your best work, advertise your service and/or commercialise your print and product. If you publish new items on a regular basis and take a look at your current photo project, your website's users will be more confident and will keep looking for the latest news.
PhotoShelter's award winning "Photography Blogs Handbook" is all you need to start your blogs (topics such as blogsites, helpful hints on how to get your photos published, knowledge of what to blogs about and samples of photo bloggers). The Jasmine site separates the blogs section from her primary site, but this way a more original blogs with unprecedented navigational features was born.
Burrard-Lucas is an uncomplicated way of designing your own blogs, with extracts of mail on the links and useful Widgets in the right sideline. There is no topographer out there who doesn't use analysis tools to track the amount of visitors to his website (Google Analytics being the favorite choice, of course).
Find out where this kind of trafficking came from or try to duplicate this kind of music. Do you know that folks are looking for images on your website? Explore your audience's demographic development and make your website more relevant to them. Since the organic page is often the second most common page on a website, it is crucial.
Famous photo journalists have learnt to give this site particular emphasis and to write their biographies clearly and concisely (together with a self-portrait or a photo with creativity using a tool like Animoto). Though simple at first glance, the task of creating something about yourself can be quite a challenge, not to speak of what other items need to be placed on the page and how to optimise them.
So do yourself a favour and read (re)my full manual for setting up your fantastic photography "About" page and be inspiration from all the samples on the "About" page: Establishing a powerful corporate image for your photographic store demands something unmistakable. Today, in the tide of web sites for amateurs, one must strive to be the one.
However, it also has an impact on the overall look. When you choose a tailor-made look from a top designers, you can really stand out from the crowd. A " tailor-made " photography website can be much more efficient than using available themes/templates on the basis of your commercial objectives. However, even if you are using a website topic to spare some amount of your own personal resources, you should still try to personalise it as much as possible.
Not only do you need to include your own company logos and pictures, you can also search for things that make your website unique: Please go to the page "Webdesign" for a complete listing of webdesign related activities or get in touch with me for a free offer. One of the most frequently encountered problems for a photographer is the qualitiy of their hosting-provider. Either the site is slowly loadable (even with many upgrades ) or has frequently problems with the servers (preventing users from downloading the site for a few minutes/hours).
A lot of successfull fotographers have realized that a quick and accurate website is important. This means working on the website's power, putting in a good looking host, reviewing and repairing any defective link, and periodically doing small things to make things better. Suggestions and best practice for website performing have been well addressed in my 60+ Photography Website Errors manual:
" Web site owner successes look for both onsite and offsiteEO. Unless you have developed a backlinking policy (e.g. link to your website via your own web site's links to your own web site via your own web site's links and your own communities, make other users post blogs about you, etc.), you won't be very successfull with web searching, so you won't have many traffic.
They should regard each left as a confirmation of your contents. The use of native speech and showing insights into your lifestyle are great ways to give your website a personal touch. Of course your photography About the site is a good way to be imaginative (see above under "About the site"). This is something I understand completely, I have felt so stunned many things during my professional development (both as a designer/developer and as a photographer).
Only the best photographs are produced by succesful professional photographers. What is the best? Curating contents is a skills you really need to have mastered if you want to achieve an élite rating. This means that you have to learn to let go of your average contents and just stick to your absolutely best pictures (even if you think they are too little to be important).
Do not fill any blanks (with "average" content) just for the record. Therefore, pay attention to the number of pictures in your slide shows or the number of presented art works on your homepage and advertise only your best work. Oh, and don't forgive that the order in which you organize your pictures (in slide shows or portfolios) can also affect the way they are noticed.
At Jimmy, each portfolio/gallery is built with a relatively small collection of his top-pictures. Rick shows only a small part of his best pictures. Over the years top photo professionals have added high value contents (pictures, articles) to their websites because they are successfull and have the talents, resources, time to do so. And vice versa: They are successfull because they keep repeating them.
Reaching such an amazing community of fans in Google+ alone (8 million followers), Trey added high impact premium branded information to the blogs. And even if you don't think your work is good enough, even if your blogs aren't too long, even if you don't think it's profitable anymore, go on.
To learn to get past them can do miracles for your self-confidence and the qualtity of your work. This is where the reactive web site comes in, enabling your site's contents to fit any display format and create a much better browser viewing environment. Concerning photography website, this is even more important because the user has to be more interactive with the website (to modify slide show pictures, buy pictures etc.) Large sites also deal with this by changing the image /content sizes as needed.
Talking about state-of-the-art portable equipment that delivers high-quality ("retina") pictures is also becoming the standard. Definitely make sure your site responds, you can't afford a good portion of your traffic to estrange. Have you ever seen a top geographer who doesn't use online community pages to extend his reach?
Everyone has shared badges (to act as a societal proof and/or allow users to split the site on their own profiles). Profile hyperlinks instead refer to your own socially relevant profile. Every photographer who has been able to succeed has certainly found this very potent and invests their efforts and energies (and sometimes even funds for advertising) in the development of their supporters of online community.
Photographer#s Social Media Handbook" is a great place to get into. And Facebook is still the best way to support the distribution of your contents, and many top photographers are using them well. Nearly all powerful photo professionals use e-mail based marketers, it is one of the best ways to earn confidence and provide your supporters with your work.
However, this is more difficult to achieve than growing a fan base of socially minded individuals, as it involves the addition of regular reviews and the regular provision of added value to your subscription base. Though the number of advertisers you have is much smaller than your Facebook or Facebook follower, the "audience" is much more targeted: they are those who have chosen to sign up, so they like your work and want to see more of it.
In addition to posting your blogs in the e-mail newsletters, you can also advertise your new services/products or ask your public about them. The MailChimp will generate the subscription mailbox embedded message that you can place on your website, it's really easy to setup. On closer inspection, almost all of the above sites provide an e-mail newsletter:
Some of the most important features of photography sites. The attempt to keep up with their leadership and achieve the same levels of website excellence will certainly take your company to the next stage. However, don't overlook that the photographs (behind these popular websites) also came through a lot of work, a constant struggle to get out there and take great pictures.
Concentrate on the right things: pictures count the most. Where can YOU begin to make your photo website more effective?