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Why and how to make a media kit for your blog (free template!)
I was asked a few questions if I would make a contribution about how to work as a branded blogger. Eventually, when I wrote this briefing, I realised there was one important thing I missed in my post: what the hell is a digital print and why you need a digital print for your blog if you want to work with brand names.
Today I share everything about blogging toolkits - what they are, why you need one and how to make your own custom toolkit. I even have a free template so you can just insert your data and get started! Within the Blogs section, a Blogs section contains a paper that describes the most important facts and figures about your blog.
In general, a mediacit is awarded to prospective advertisers/brands with whom you wish to work. Lets marketeers know everything about your blog, of which subjects you have how many follower you have on Instagram. The Blogger Mediakits usually also include collaborative features and pricing for the service you provide.
When you want to work with a trademark, you should definitely have a print and online library available. This is a brief biography about you and your blog. Marketing specialists will want to know more about the individual and the blog that reaches them. Biographical information that you should add includes how old your blog is, what types of themes you are writing about it, and any information that might be of interest to a particular advertisers (e.g. a week-long "Home Decor" line that you are writing when you address a home furnishings store).
You will see that there is a great deal of (boring) text in your kit. Decompose it using pictures you've posted to your blog. In the ideal case these are pictures from former cooperations, but if you have not yet made too many cooperations, you can just as well integrate some of your best pictures from other contributions.
Like any company, brand names will want to know what kind of results they can look forward to from working with you. Concerning the statistical data to be considered, I suggest the following: RSS, feeds, social networking, etc. How about this one 12-pendant charity game? When you have a set of socio mediastatistics that is far lower than your others, just do not.
So what if you're a rookie blogs player? "It shows a mark that your blog is on the rise. Cooperation opportunities. Here you can find all the funny ways a trademark can work with you! Essential choices are 1) sponsored contributions, 2) promotional gifts, 3) sidebar ads, 4) social media promotion and 5) review of products.
There is no need to add all these choices to your service (I don't!) - just enclose what you want to do. But if you want to involve another kind of marketing experience that is different from the above, I strongly recommend it! Trademarks are looking for new, innovative ways to promote themselves.
Field reports + earlier work. This can be as easy as sharing your logo or as complicated as a case from an earlier collaborative effort showing the results of this action (e.g. how many givesaway submissions and click-throughs were received). Or you can definitely include a testimonial of earlier stamps you have worked with.
In this section you will find more credit for a trademark. It' s a way to show your clients that you have a lot of hands-on knowledge, and give them an understanding of what they can look forward to when they work with you. And last but not least, don't neglect to provide your company details so that the mark can get in touch with you quickly.
Keep up for more tips on how to work with branding as a Blogger! Meanwhile, you might want to enjoy this post: how to make a living as a blogsmith.