Themeforest Wordpress PluginWordpress Themeforest Plugin for Wordpress
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Does the programmer need to resell plugins or themes?
Here is the last part (Part III) of our WordPress Topics & plug-ins Marktanalyse where we look at the Envato Unit economics, the firm that own ThemeForest and CodeCanyon. This last article will try to give an easy but crucial response to a crucial questions - can a programmer anticipate making more profit by reselling a plugin or theme?
Section I: Forest of topics by numbers: I thought the WordPress topic goldrush was over? If you sell WordPress plug-ins on CodeCanyon, can you afford to settle your invoices? WordPress topics are 7 times larger than the WordPress topics are 7 times larger than the WordPress topics are 7 times larger than the WordPress topics are on CodeCanyon! Which is the larger WordPress audience?
Lots of powerful votes in the WordPress audience praised the market's topics over the past 5 years. This may be because more and more users are entering the plugin environment, I'm not sure. In any case, it is hard to reason with the figures of the markets.
As Envato possesses the top WordPress plug-in & theme markets and is built on my understanding and feeling for the markets, I would say it is a good proxy of the whole cake. Well, if you concur, the bottom line is easy - the prime topic audience is much larger than the prime plugin audience.
How are premium themes more popular than premium plug-ins? That' s why on avarage every third Envato member buys a WordPress topic. That' why Wix and Squarespace thrive - they just offer nice website design linked to their host and a WYSIWYGditor. However, when we look at plug-ins, unless the plug provides some key features that most website users realize they need, the targeted group will be reduced as well.
Your plugin will not give you any cash if it provides functions related to blogs or e-commerce. So even if we use a WordPress plugin that makes backup as an example, theoretically every website should back up - right? A lot of web sites are run by mother and popular stores that are not technically versed, to know that your site should look good is obviously with top of the line plugs with additional functions it is not.
CodeCanyon or ThemeForest - Where will you earn more mone? When you are planning to build your own distribution and advertising campaign on Envato, the answers to the questions of whether you should be developing a WordPress topic or a WordPress plugin in financial matters are clear - Envato's topic developer is on avarage 4.5x more than Envato's plugin developer.
Anticipated 5-year earning of a Premier WordPress topic is 5. 3x higher than that of a Premier WordPress plug-in (there is a discrepancy due to the Envato provision pricing scheme - the more you earn, the lower the fee rates). On ThemeForest, an avarage WordPress topic creates 4. 5 times more annual revenue than a WordPress plugin on CodeCanyon.
Do you need to create and distribute WordPress plug-ins or topics? We have learnt from the figures that the sales potentials in the topic markets are much greater than in the plugin markets. Although there is a similar number of WordPress plug-ins and topics (free and premium), each topic generates more sales on avarage.
Therefore, the monetary possibility per position is in favour of topics. Envato's figures show that every third member in their micro-ecosystem buys a WordPress topic. I would like to polish on that extra - I believe the avarage shopkeeper anywhere would prefer paying for a subject instead of getting a free one.
Instead, I use the logics - if a topic is free, there is a higher probability that it will be used on more sites than on a pay site. But when we look at the WordPress plug-ins, things are very different. The majority of plug-ins perform behind the scene operations, either in the WP-Admin or at source layer (frontend or backend).
So, if there is a proper free alternate plugin, and normally there is, many a user would rather use this instead of saving a few bucks. If you are developing topics "by the book", which means that they should mainly contain user interface and design-related parts without "touching" the function, there are theoretically fewer things that could crack or cause conflicts.
Purchasers in reality want to buy "all-inclusive" topics that can do everything and more (multi-purpose topics). Yes, as a developer we all know the different problems that can arise when it comes to merging a dozen of plugins, builder and who knows what else into a unified topic. Of the 19 prime topics that have exceeded the million mark in terms of total revenue, 12 have "multipurpose" in their titles.
Can' t even think of the load of having to endorse these issues. I suspect that 90% of the ticket is not actually about the topic itself, but about the included plug-in. In summary, if you are developing a skin-type artwork that is focused on the look and follows the WordPress. org topic rules, you are likely to have significantly fewer customer service tickets than if you were developing a WordPress plug-in.
Developing a multi-purpose topic (that's what sold best) is likely to give you at least the same amount of help, maybe even more than the standard plugin. One topic is a relatively more organized and simple animal than a plugin (I'm not speaking of the multipurpose monsters). Subjects have a similar data format.
Provided the designer follows best practice and policies, a topic would contain similar hook s/webhooks built on WP key recommendation, etc. On the other side a plugin can do almost everything. Add-ons like WooCommerce and wbPress probably have more codes than the WordPress kernel. Theoretically, the topic should be reviewed more quickly than the plugin - right?
Because reviewer can have (almost) no expectation of what the plugin should do - in terms of function, design and content - it is very difficult to actually check the whole thing. For this reason, plugin checks are usually quite fast unless there are erroneous codes such as hidden codes and ambiguous calls to the plugin interface that take place without the user's permission.
For topics, it is simpler to identify problems and discrepancies because the tree is well known. There is even a Topic Checker plugin that finds problems in topics as well. The bottom line is that reviewing a plugin is much faster than reviewing topics, so you don't have to spend valuable time just awaiting approval.
Currently the anticipated wait for new plugs and topics is on Envato: At WordPress.org, a plugin Review usually lasts between a single date and a single weekly period, while a Topic Review lasts over a full year. As the topic rating procedure is longer, the wait for the rating may take 3-6 weeks!
We have already said that when an ordinary shopper is looking for a subject, they are mainly looking for a nice look and feel that suits their needs. Therefore, it is very difficult to find the best looking topic, even for a particular Niche Think. In contrast to themed plugins, you can actually create the most user-friendly / feature-rich / simple plugin.
Therefore, it's simpler to stand out with a plugin, and it's simpler to commercialize if you know why your products are better / different than others. There are 261,600 graphic and 148,500 web design professionals in the US Bureau of Labor. These figures are from 2014 and only show statistics for the USA, but it is clear that there are significantly more designer than developer.
This also makes it more difficult to find the "best looking" topic. Conversely, the fact that there are more design professionals makes the topic creation cycle cheaper. They' re just simplistic economies. There is a higher relationship between supplier and buyer for developer than for designer.
So you can engage a single designee for less than one engineer, which reduces cost and lead-times. This also means that it is simpler and less expensive to customize a themed store by employing more developers working on new topics than on a plugin store. Every website needs a topic.
But every website needs only one topic (99% of cases). A website design's mean life is between 2-4 years. That means that if you only create topics, you won't be able to resell extra items to the same website owners during that time. Yes, you can make periodic payment for further topic upgrades and on-going customer service, but in any case your annual ARPC (Average Revenue Per Customer) is limited to ~$100.
When we look at WordPress plugin stores that are selling outside a market place, there is nothing to stop them from selling extra plugs and add-ons to exactly the same people. Therefore, plugin stores like Ninja-Forms can inflate their $500 or higher APC. So, if you prefer your designs to codes, plug-ins are probably not for you.
Conversely, if'design' is not your thing, you will be tired of topics, even if you are delegating the job yourself to a pro-developer. It' s not always enjoyable to do the topic creation process: move pixel, adjust your style guide rule - if you're not enthusiastic about designing, you'll probably find it very tedious and repeating.
WordPress is much larger than the plugin industry - every website needs a nice look. Mean score of a topic is ~5x greater than a plugin. Topic markets are more developed and already have a number of leading and already existing actors, e.g. ThemeFusion, Genesis, Elegant Threads.
A topic's reviews are much longer than a plugin. Checking your account periods is the amount of times you could potentially earn cash. Theoretically, topic assistance should be simpler. Practically, the "money making" topics on the open are multipurpose topics equipped with many plugin-like features and plug-ins included.
Storekeepers are more open to payment for premier topics, but the annual sales per site visitor are limited to ~$100, and you cannot sell extra topics to the same site visitor. It' easy to resize a themed store by adding more designer. Designer are less expensive than developer, and there are more of them.
You can see that there are disadvantages and advantages for plugs and topics. Here is a note: WooThemes, ThemeIsle, NextGEN Gallery and Elegant Threads. See what these beloved WordPress ev stores all have in Common? Create plug-ins and designs to get the most out of both environments. Team up with a passionate and talented person and work together on topics and plug-ins.
In this way you can take the bigger slice of the cake (the premier theme market) and create a trademark with your plug-ins. Use your company's topics to reach a broader client base and boost your life-time value by the sale of plug-ins. The sale of WordPress plug-ins and theme sales is the best way to create a franchise, boost a customer's LTV and take a dive into both worlds.
Rather than reselling plugs or topics - resell plugs and topics!