Times now Hindi News LiveFor now Hindi News Live
For 11 years in a row, AajTak was honored with the Best News Channel Award by the Indian Television Academy. He has also received several other awards such as the Abbys, RAPA, Indian Marketing Awards and Indian Telly Awards.
Did all the British news users out there know that one of the country's top British news stations - Times Now Reader - entered the Hindi newsroom two month ago? We are not saying that Times Television Network (TTN) is starting a Hindi news service. Switch on the canal at 8 a.m. or continue reading, you will know what we are on about.
Several of you early birds would know that Times Now released its first Hindi news show on May 8, two working days after its competitor Republic TV started on May 6. Watch this soliloquy by Anand Narasimhan, elder anchorman, as he uses his Hindi language skill to make his public "roobaroo" in the first Hindi discussion entitled Morning Newshour.
Actually, "roobaroo" seems to be Narasimhan's most popular Hindi name. Although the Anker said that the early news hour would be in Hindi, it often changes between Hindi and English, which we often call Hinglish. In addition to the news debate, the 6 a.m. to 8 a.m. a. am was also reserved for Hindi-based news.
But only the Hindi has gone talk, the text stays in English, while the tone of the discussion is an excerpt from what happens at peak times. Previously, Times Network's managing director and chief executive officer (CEO), MK Anand, had said that there was no "concerted effort or plan" to go Hindi.
Regardless of whether the Times Group acknowledges that this is a deliberate attempt to collect more numbers, it is well known that Hindi news outlets reach a wider public than the British news arena. According to Chromeata Analytics and Media split by Chrome Media, the British news category has only 0.07 percent of the overall viewing experience in metropolitan areas in comparison to the Hindi news category, which has an audience of 3.78 percent.
However, has Times Now managed to captivate Hindi news audiences with its Hindi news hourning? The Broadcast Audience Research Council (BARC) reports that the channel's Hindi news broadcast in May led to an increase in overall figures for the month. Between the 15th and 18th weeks (8 April to 5 May), the station registered an annual 40,000 views across the entire nation before launching the Hindi news bulletin.
Figures for the following few months show a peak between the 19th and 22nd of May [ May 6 to June 2 ]week. Audience numbers rose by 10,000 views after the Hindi news broadcast began on 8 May. Anand, however, made it clear that the step to Hindi in the mornings was not to get more insights in that lesson, but to broaden the news viewing in England.
"Anyway, the number of spectators [on the early opening slot] used to be insignificant, there was a tripling. Anand said that Times Now's Hindi expansion resulted in a significant rise in the number of consecutive flights during the course of the game. Comparing the range before and after the Hindi bulletin's start, a survey shows that the range grew between weeks 8 and 17 118 thousand, but after the Hindi bulletin's start the range tripled, i.e. 387 thousand between weeks 19 and 27.
It' s 149 percent increase, 2.5 times," Anand said to us. Allegedly this means that Times Now was able to attract the Hindi public's interest through this train. Asked whether this would make British news users seem estranged, Anand replied. The Times Group has launched its real estate TV station Magicbricks Now to Mirror Now with the start of Republic TV as a general news station reporting on specific topics.
Anand, however, refused to have a plan to turn Times Now into a Hindi news canal. "He said if I started a Times Now in Hindi, I'd start a Times Now in Hindi," he said. Since TimesNow is, however, listed as an official news station, does it comply with the Act when sending Hindi news bulletins? for example, is it a news service that does not broadcast Hindi newsletters?
In accordance with the uplink and downlink directives of the Ministry of Information and Broadcasting, when a licence is granted to a television broadcaster, they are classified as'news' or'non-news' and are not classified according to the programming idiom. According to this MIB-Masterlist Times Now can transmit contents in "English/Hindi and all other planned Hindi languages".
Newsreaders who speak Hindi in England are nothing new. On The Wire, this play explains how Republic TV was approaching one of the Tamil News celebrity presenters because of its Tamil emphasis to bring a touch of locale flair to their email. In addition, the station maintains partnerships with Asianet News Online Pvt Ltd, Vikatan Group, Business World, News Live, Niyomiya Barta, North East Live, which differentiates the broadcaster with the largest coverage from others.
Because of the large hoodla around the start of Republic TV, its competing TV stations, among them Times Now, took various steps to combat rivalry with its former carny. Perhaps the program fights the contest with republican television on an hourly base. That could be a possible reason for the start of a Hindi magazine two workingdays after the start of Republic TV.
Zakka Jacob of CNN-News18, the contact for Tamil translation on the canal, also tried in the past to introduce the taste of the locals when he spoke during the Jallikattu protests with Srikkanth in Tamil. Do you recall the horror battles between Republic TV and India Today before the launch of the canal?