Times now Live today# Times now Live today
A few takesaways from the latest competition for first place between the UK TV newscaster India Today, formerly Headlines Today of the TV Today network, and the ousted Times Now Times Group Times Global Broadcasting Co Times Group's Times Now leadership. In the case of India Today, both TV currents showed greater coverage for the renamed TV before Times Now.
BARC India Today also surpassed Times Now in week 22 in valuations. And the second takesaway relates to the importance of distributing in channels rankings, especially in newscasts. Managers of television channels vow that when contents are royal, spreading them is God. An important factor why India Today was marching ahead of Times Now was its emphasis on extending sales coverage.
Since BARC, the umbrella organisation for the sector, introduced its TV viewer metering system to the market at the end of April, the results - whether in relation to TV ratings, coverage or viewer growth (as in the case of the Premier League of India) - have been similar to TAM. Admittedly, the broadcasters are arguing that the actual image will come out as soon as BARC extends its sampling scope.
Regarding the importance of redistribution, a June 12 Business Standard reported that India Today was faster than Times Now due to the growth of redistribution, which resulted in a stronger sample draw of the canal. It had chosen to use the binary mode in up to 70 wired systems, compared to 29 for Times Now, which gave it an advantage over the latter.
This means that the channels are available in two places in the same group. India Today stated that within two week of its start the Canal had taken the lead and Times Now was ahead in random sample drawing, both at the Indian and six megacity levels in week 22.
In addition, it also demanded the highest number of spectators in a given audience in prime-time. A number of senior managers from competing corporate newscasters have agreed that India's aggressively expanding sales force has contributed to India's leading ranking in British television channels. Today, a Hindi nationwide broadcaster still spends up to 40-50 rupees a year on cables that can be seen throughout India.
British radio stations are spending less because they are failing the smaller ones and are concentrating their investments on the big cities: they are spending almost 20-25 Rs. The lower freight rate is still a fantasy for most newscasters, even after the introduction of digitisation: the charge, which fell by 15-20% in the first stage of digitisation, has risen as broadcasters say they need cash to make investments in the digitisation of their networks.
Does this mean that contents actually plays a part in the rankings of canals? A number of senior managers believe that since almost all newscasters track the same tales all the time, without too much discrimination, the messages are horribly commercialized. Under such a situation, the sales edges of the sales canal march ahead. Range is only the number of persons to whom a duct is allocated.
Dispersal is straightforward and directly proportional to the amount of expenditure: as you get more homes, more will see your canal. The evaluation of a canal depends on three things: range, switch to the canal and the amount of elapsed system power. Changing to a specific canal is a feature of the fire pull.
Also, the amount of real elapsed working hours will depend on the contents. For example, some find India Today's thrill over the occupancy of the leading slots, calculated on the basis of one week's audience figures, somewhat exaggerated. Indeed, Times Now audiences spend more hours on the channels and increase their percentage of the English newscast. At any rate, the English newscast, with its unimportant half percent proportion of the overall number of TV audiences, is so vulnerable that even small changes seem significant.
This would help if the English TV station brand started to measure their audience across their own channels and not just on TV.