Types of Classified Ads

Classifieds are one of the many types of advertisements that we will discuss in detail in this paper. Classifieds? What is classifieds? Classifieds are small news or advertisements placed in a newspaper, magazine or periodical. As a rule, these reports are summarised in a section under certain titles, also known as groupings.

Classifieds are relatively inexpensive ads. Recently, classified ads have also been placed on web sites, as well as online and offline communities such as Facebook, smartphones and tablets. It was the oldest recording of external publicity. Yet the shape of the classified ad we know today was first registered in 1704, when the first ad was placed in the Boston News-Letter, looking for a purchaser for an Oyster Bay, Long Island, Estate.

Now let us talk about different types of classified ads that the consumer encounters. It is a standard text ad calculated by letters or rows or columns. As a rule, they are column-wide, have no graphic elements and are set by the editor of the printed medium. This type of advertising also includes a logotype or picture and has a margin that surrounds the text advertising.

As a rule, they are more expensive than the standard classified ads and are calculated per cm of columns or per cm of squares. It is the most cost-intensive type of classified ad as it has the greatest effect. Display sizes must be at least 3 centimetres and may be any width and heigth.

Marketers can also select whether or not to have their classified ads displayed in colour. Any of the above types of classifieds can be further subdivided into the following categories: Although staff ads are highly appreciated in screen ads, they are also very much appreciated in classifieds. Ads under the category "job offers" are a suitable media for small and medium-sized companies to win candidates.

One of the spin-offs ofituations Vacant are the classified ads "Situations Wanted", in which candidates describe their abilities and qualification. Classifieds are one of the most efficient advertising techniques for selling, buying or renting homes or other homes by single owner, landlord or even estate agent. Please note, however, that ads for housing developments do not fall under classified ads.

Obedience messaging is another popular type of classifieds that allow marketers to attach pictures of deceased people to a post. Marketers also used classified ads to place conviction notices, burial invites and reminders. Classifieds in India This is one of the most common types of classifieds in India. Here a parent or relative will place a text ad or a classified ad that consists of an picture of the future spouse or groom looking for a future match. Here, a parent or relative will place a text ad or a classified ad that consists of an picture of the future spouse or groom looking for a future match. 4.

Many small and midsize companies select classified ads to promote. Stats show that 80% of corporate ad campaigns select news publishing as their first option. Popular types of classified ads are proposals and offers, promotion and ads looking for bussiness associates. Although marriage ads are the premier kind of classified ad, classified ad announcements are a tight second.

These are placed by single advertising companies and are primarily designed for private or official purposes. You can also find many education ads under the heading Classifieds. Mostly used by small budgeted coach centres that therefore choose to implement or support their own courses. It is the last type of classified ad and contains face-to-face news such as birthday greetings, news about face-to-face benefits, Christmas greetings and other similar news.

The first advantage of this type of publicity is its low costs in comparison to other types of publicity. These types of advertisements have a large outreach. Classifieds placed in newspaper or magazine can be read by anyone, while classifieds placed on web sites are seen by anyone visiting the site.

Because the ads are brief and straightforward, they are straightforward to build and require no missile research. A number of online classified ads allow interested users to address the advertiser directly, either by following a hyperlink or by submitting a text or an e-mail. As with any other form of advertising, classifieds have their own drawbacks.

Because a particular paper or journal is not widely viewed, companies can miss out on prospective customers by posting their classifieds in a few selected papers or journals. Therefore, marketers may need to place their ads on all kinds of papers /magazines or web sites to reaching a broad consumer audience and thus increasing their advertising overhead.

Ads have to be in competition with their rivals - who could place their ads next to yours! Classifieds have a shorter lifespan because they are scanned only once. Therefore, marketers must continue to advertise their products or services in a consistent manner. Marketers could pay for ads to individuals who are never their targeted consumer.