Web Blog ExamplesExamples of Web Blog
E-commerce shop owner understands the importance of merchandising and the development of a powerful web site. You' ll be creating eye-catching shop windows, investing in promotional activities and creating e-mail campaign footage to gain and convince sales. However, look at their blog and you will find that many of them - especially e-commerce B2B pages - have either no blog or no tagging policy.
It can be a lost opportunity, especially in e-commerce, where many niche markets are not yet too full of good value and appealing contents. Looking for inspirational ways to blog for your own e-commerce store, this article takes a closer look at 8 different examples of great blogging sites run by e-commerce shops, along with the contents they have created and the underlying strategy.
However, first let's discuss what a blog can do for your company. An intelligent, conscious blogstrategy can help you maintain client relations, generating recurrent incoming revenue and giving you a way to advertise new goods and deliver new service while developing your own brands. There are many ways you can use your blog, with different kinds of contents, stories and dissemination strategies, to make your blog advantageous for your company.
As a matter of fact, it is likely that for this cause many e-commerce websites are struggling with blogs. After all, the simple publication of a few articles per months is not enough to get regular visitors to your website. To get to your blog at this point, you need to devise a policy.
Well, your blog should: Make sure your blog contains what your intended audiences want to see. Keep them entertained, keep them educated, divide messages, or do a little of all three. Rely on your trademark. You can use a blog not only to help your blog promote your blog but also to help you create it. Logging gives you a vote and you can use story telling to get in touch with your customers and highlight your brands.
You shouldn't be blogging: When they want more information about what you are selling, they go to your article pages, not your blog (although your blog posters can take them there). Doesn't really make a difference how coveted your items are, you shouldn't just have blog postings with nothing but pictures. Photobloggers, even the most beloved - whose pictures are the center of attention - often supplement their photographs with stories to make connections and emotion.
The variety in what you post can help you appeal to several kinds of audiences, but it should all come under the same roof where your product and your audience's needs intersect. It should all be associated with your own particular style and be organised into consistent contributing category. Trademarks that can draw an audiences through learning, inspiring or entertaining can generally profit from one way or another of blogs.
However, at the end of the diary, you need to find a way to blog that works for you as these 8 e-commerce companies have done. Her blog follows this tendency and offers useful posts that debate how her readership can enhance their sleeping experience. These contents are directly related to both the targeted group and the product, which is an immediate plus, because it means that those who click through and browse are already entitled to purchase something.
The blog also uses a technology that almost all other e-commerce businesses can use. They' re writing contents that appeal to the Google search that prospective clients are likely to make, like "what blanket sizes are right for my bed". Your blog also contains other great information such as houseplants to get a good night's rest and a Mother's Day present book.
You also have a second blog in the "Tips & Advice" section that contains information to help people make purchasing choices. While there may be overlaps between this section and their major blog, by giving this piece of work its own goal, they can concentrate on assisting interested shoppers make educated purchasing choices (after all, your bedroom is an important part of your life).
Build keyword contents that people are likely to look for when making purchasing choices about your product, especially if there is an education aspect. The Press sell cold-pressed fruit and fruit purifiers, so a healthier life for them and their audiences is a major priority. It pulls the reader to the site via in-bound email but it also creates a fellowship around their brands for those who are already clients or subscription holders.
You' ve built a ressource with so much great life-style stuff that you could be spending countless hours searching their files, and you' ll be lucky to come back for more. They are all well investigated and quoted because precision counts, especially when it comes to healthcare. Rather than making savage assertions out of nowhere or making spectacular news, they take the trouble to find reliable resources and post them in blogs of interest to you.
The Squeeze also offers various contents, including video and interviewing Influencer. It is likely to be part of their sales policy as they are likely to be sharing the contents with their own audience to potentially attract new visitors to their website. Don't be scared to get big with your blog and even create a book that is an expansion of your website.
Utilize different kinds of media and media, as well as opinion leader interview ing and videos that work well across different plattforms. The VineBox is an e-commerce site that offers subscription sales that allow you to sample different kinds of different products every year. Your blog - which informs you in detail about the whole range of products - is the ideal companion for your products.
As the purpose of this subscriptions is to taste new wine every single months, the blog's contents are focused on building knowledge that will encourage you to subscribe. One of the advantages of using CMS is the ability to attract new members to your targeted group instead of just find more. Your blog does this in different ways.
You also have an awesome Ask-a-Somm section of your blog where professionals ask user queries. Besides the general educational passages - which are ageless and therefore provide long-term added value - there are also themes of general interest that you won't find anywhere else to help defining your trademark, such as a contribution about wines on Mother's Day and a contribution about wines in fine arts historical.
Think about using your contents to win new clients, rather than just attracting already skilled shoppers. Enquire with your audiences to communicate new ideas and build early connections. BarkPost is a publishing website whose contents span a wide range of media and category and all have one thing in common: Canines.
They have found a way to capture any kind of contents that dogs would like to see and make them available through BarkPost, so it's no wonder they are getting their own domains. A thing you will quickly realize is that online community is a clear way of spreading their contents, and they have done everything right to optimise their website for people.
There is a release toolbar at the top of the item, next to the number that shows that there have been nearly 20,000 releases on that one item only. It provides evidence and makes it more likely that other members will participate. Then on the leftside there is a hovering soft ledge that accompanies the user downwards while reading, so that there is always the possibility to part it.
After all, your blog needs not only great contents to place in searchengine results, but also a dissemination schedule that incorporates socially responsible marketing. It is also noteworthy that their whole blog catches this feel-good motion that consumers are supposed to connect to their brands. You can use your contents to create the emotions that your customers need to relate to your brands, which can improve relationships.
Provide a mixture of useful and fun contents to give your audiences everything they are looking for. The BioLite is an e-commerce shop that sells power equipment such as camping cookers and photovoltaic modules. Her blog does an outstanding job both in silently advertising her product and in creating value for her reader base. How-to contents are particularly noteworthy.
Your contributions are profound and answer every aspect of a query that prospective clients may have. Whilst the blog provides considerable added value, there is another thing that it does very well and that we need to debate. They use a distinctive trademark vote and story-telling to create their own trademark and motivate more poeple to participate in having a good time outdoors.
News items like "Get to know your fireplace" and "Can you use your brain to fire?" immediately pop out, and the voices in the entries themselves are chatty and kind, as if you were chattering with an old mate. Story telling comes during the contributions themselves. A few contributions, such as this one, begin with a story to arouse users' interest and make sure they read on.
Some tell the story of clients, messengers or staff to make these emotions. Overall, this blog does many things well that other blogs can customize for their own businesses. The definition of your vote and the use of story-telling, and then the implementation of both with useful contents is a good way to go.
Be thorough when you answer customers' queries in your contents, anticipate more and guarantee that you are the only asset they need to find a workaround. Behind the curtain, story telling can arouse users' interest and establish an emotive bond, especially when traced back to the readers. Provide a distinctive vote that sets your blog and its contents apart from your competition.
BestSelf is about assisting clients reach their objectives more quickly than ever before, so it's no wonder that their blog focuses on customer satisfaction and teamwork. Your blog is hyperfocused, and there's a good chance that this is because they invite their audiences to a T. Posts discussing Tools and life style changes that can help to support your business performance, enhance your management qualities, and help you reach your objectives.
Together with our first blog example, BestSelf does a great job inserting casual highlights without being too agressive. The syndication of this footage enabled BestSelf to build a $2 million franchise focused on producing high-quality, well-written footage pertinent to their targeted audience and distribute it to multiple offline community with incumbent viewers that intersect with their own.
Not only do you want to motivate your audiences, but you want to know what drives them and what they are doing. You might consider republising/using all or part of your contents on other sites (Medium, Quora, even Facebook groups). Selling inexpensive, day-to-day bras, Harper Wilde does an extraordinary job using his trademark vote across various different advertising media.
The only point is that they can transfer this to their own CMS too. The Harper Wildes Blog is a great example that many e-commerce companies can use. Using simple, customizable policies that focus on the creation of contents that answer user likely question about brassiere buying, styling, and grooming.
Your blog also acts as a FAQ section for your website, which is a great way to do that. Your vote is clear and you concentrate on the positive and accepting of the part. All of this cries out for distinctive brand-ing that attracts people' interest, and the built-in community awareness campaign and user-generated contents act as a powerful salesmanship.
When you' re asking yourself how to get out of the way, this blog is a good blog if you develop your vote. A further point of her CMS is that Harper Wilde also uses her CMS database to create her e-mail lists and service her subscription customers. Your e-mail opt-in is under their blog and they are encouraging the user to register for "BH-Tipps & Word Games".
" It is in line with her trademark vote, and it also augurs to more of her great contents through her newsletters to be shared. Powerful, trademarked, linkable voices that your audiences will react to will help you produce unforgettable music. You can use your blog to exchange competitions, causes and other business ideas.
You can use your contents to advertise and enhance opt-ins for your e-mailinglist. Last, but definitely not least, we have Sole Bicycles: an e-commerce site that has all the things bicycles have available for you. It only makes perfect business that their blog is just as one-of-a-kind. So if you want your blog to be mainly visually rich, but just enough pop to make these images mean something, Sole Bicycles' blog is a good blog.
Your blog is image-focused, although there is one or two paragraphs of text over all your photos. Although there are many photos of their bicycles on the blog, it somehow doesn't seem like it's all about the bicycles. Contributions are abundant and vibrant (even if they are short), trying to create a sense of belonging rather than encouraging read.
When you want a blog that focuses on visually, use text and story-telling to make connections and arouse emotion. Don't restrict yourself to one media, just include video, play lists, and more to make your experience more compelling. Keep in mind: you can put a lot of other stuff in a blog posting, not just words.
Walk for the feel you want your products to be inspired by, and concentrate on building that feel with your blog. Logging has a great deal of untapped business if you want to create your own blog mark, grow the number of e-mail signups, develop customer relations and grow conversion. Our e-commerce blog research is all from very different sectors and is aimed at different target groups, each using different tools that worked well for them.
Similarly, as long as you put the service of your public first, you can also find your own avenue.