What is Godaddy com used forWhere is Godaddy com used for?
Find out how GoDaddy used the community to build a new reputation as a small business champion.
You' ve used a one-of-a-kind approach to fill your fellowship with contents before you go in. Could you explain that to us?
You' ve used a one-of-a-kind approach to fill your fellowship with contents before you go in. To start our new fellowship, we wanted to sow a great deal of music. That' s why we chose to win clients we called "community founders" to help us produce contents before going Live.
Selected clients have been won through various methodologies such as email, telephone conversations and an item in our Help section. There were 300 clients who showed interest, and 50 per cent of them (150 clients) enrolled and logged into the fellowship to help us. We then worked with them for five consecutive working weeks to produce convincing contents for the website start.
In return, they all got a "Community Founder" patch and ranking and were appointed GoDaddy Fellowship Leader. Featuring a robust amount of appealing contents at the time of production startup, we got ~70,000 page impressions in the first monthly period. When you look at the numbers alone, we've increased our fellowship ten-fold in a year and a half since the introduction - and we've set ourselves the goal of increasing those numbers over the next few weeks and years.
Our sales have increased with the expansion of our fellowship; our fellowship has directly added 65% to last year's sales of GoDaddy.
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