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#8 keys to a small business website that works
It is the aim of a commercial website to make an offer to your prospective or existing customer who uses the web to gain entry to your company and to do deals with you and not someone else. To get what you want out of your website, such as lead and sale, the gimmick is to have a website look that will attract the people you want and encourage them to do what you want them to do.
In order to build a website that works, look at your website theme (or your plan for one) and make sure it has these features. You need your website to look and feel professionally. A few cookies cutters website template and/or self-created sites stick out like wounds and do nothing to discourage anyone from doing deals with you.
Except you are an accomplished website builder, you should commission one to create a website for your organization. Peoples come to your trade website to see information about your trade, and your goods and/or sevices. Nowhere on your website do you need a page with your full details, complete with postal and telephone number(s).
When you want your products bought by others, you have to make it easier for them. Make sure you have a good basket and that you are offering paying methods such as debit card and other on-line paying methods such as PayPal. Humans do not want to have to take the trouble to send and sign a paper and a check.
Now, your website presents your organization and the goods or service you are offering in a way that makes doing Business with your organization appealing. Signposting; shows potential clients the way to the doors of your website. Do you show potential clients the way to the on-line doorstep of your website?
Each page of your website must be given the best opportunity to rank well in your target group. Today, most web sites are embedded with online content. Facebook, Twitter, LinkedIn, etc. provide your company with additional credibility and can bring more visitors to your website.
If you like more Facebook or Facebook sites, your site will be ranked higher in the top ranking results. Whilst there are some free web host sites, many users will turn up their noses on your website when they see that your company is using one. Assuming is that a good company will have high level website housing services.
So if your corporate name is Acme Inc., your website' URL will be a sub-folder of the host' s providedomainname, for example www.freehosting.com/acme. The use of a free or "low-cost" web host can also cause you trouble because you have undue downtime during which no one can visit your website for small businesses.